| All about ingredients of email campaign | | | | Ingredient3: |
| To enjoy a delicious campaign curry, you need to put | | | | Campaign Calendar: It is a calendar wherein you have |
| ingredients such that the final curry tastes good. You | | | | the current and the upcoming list of campaigns. |
| need to take utmost care, not to miss out on any of | | | | Ingredient4: |
| the ingredients, lest the curry will not taste good. | | | | Campaign Request Form (CRF): The CRF contains the |
| To start with, let me first tell you about email | | | | campaign name, campaign subject line, the campaign |
| marketing. | | | | number, the client name, his email ID, the opted |
| Email marketing is a form of direct marketing which | | | | format, the TAT of the campaign(or the Deployment |
| uses electronic mail as a means of Communicating | | | | date. of the final campaign), the test list & the final |
| commercial or promotional messages to an audience. | | | | list it has to be sent & any specific conditions |
| It is a collection of related ads or offers. Email | | | | mentioned by the client. |
| marketing is the practice of sending sales letters or | | | | Ingredient5: |
| customer newsletters by email. Email communications | | | | Friendly From Address: It is the Friendly Form of |
| are often more effective than printed direct mail, | | | | from Address (email address) used to send an email, |
| because a reader can click on a link and go straight | | | | displayed when recipient receives email (eg.Begonia). |
| to the website the sender wants you to go. | | | | It is the name displayed before the actual email |
| In its broadest sense, every email sent to a potential | | | | address while sending an email. |
| or current customer could be considered email | | | | Ingredient6: |
| marketing. This method of direct marketing is less | | | | Friendly Reply to Address: It is the Friendly Form of |
| costly as compared to other media investments like | | | | from Address (email address) used to receive an |
| Newspaper ads, TV Ads. Email Marketing is more | | | | email, displayed when recipient replies email |
| than just sending bulk emails, newsletters, or auto | | | | (eg.seoindiaonline). It is the name displayed before the |
| responders, and then keeping your fingers crossed. | | | | actual email address while replying an email. |
| Rather, effective email marketing campaigns involve | | | | Note: It is possible that the Friendly from Address |
| a targeted developmental process and intelligent email | | | | and Friendly Reply to Address can be the same. |
| list management - smart marketing that works for | | | | Ingredient7: |
| you. | | | | Formal From Address: It is the Email address, from |
| Email Marketing campaigns are nothing but, promoting | | | | where the actual email is originated (e.g. ). |
| yourself and your products in the market through | | | | Ingredient8: |
| emails to your existing or potential clients to gain | | | | Formal Reply to Address: It is the Email address, |
| recognition of your product. | | | | where the recipients send an email in reply (e.g. ). |
| Let us now know about the ingredients for preparing | | | | Ingredient9: |
| an email campaign. | | | | Subject Line: It is the Subject of an email displayed in |
| Ingredient1: | | | | email box, which normally indicates the content of |
| Campaign: What is a campaign? A campaign contains | | | | email. |
| a collection of one or more ad groups, which have | | | | Ingredient10: |
| the same budget, schedule, and geo-targeting criteria. | | | | Turn Around Time (TAT): The TAT or the |
| Campaigns are typically created to achieve a specific | | | | deployment date when the campaign has to be sent |
| marketing goal. To send email content to a group of | | | | or deployed to the final email list. |
| email addresses is called an email campaign. An email | | | | Now, your delicious campaign curry is ready with all |
| campaign typically consists of Email Content, Email | | | | the ingredients to be served to the customer. But, it |
| Addresses, Subject Line, Test Emails, From and | | | | needs to be tested for deliverability. |
| Reply To address etc.(e.g. a new product launch | | | | Deliverability: It is the probability of emails delivered in |
| campaign, or a campaign that targets customers in a | | | | INBOX of email recipients. This includes the Browser |
| specific geographic location). | | | | test and the domain test before deploying the |
| An email campaign can be a normal campaign, a split | | | | campaign. |
| campaign or even a recurring campaign. | | | | Now the email campaign is ready for deployment (to |
| Split Campaign: A campaign can be split based on | | | | be served) to the customer (i.e.) Make the reports |
| specific criteria like list, content, subject line and other | | | | that need to be prepared for the client. |
| factors. | | | | The report contains the Scheduled count of emails |
| Recurring Campaign: A campaign which is sent again | | | | deployed, the Delivered count of emails(actually |
| and again at specific interval set to email address. | | | | delivered), their percentage, the total number of |
| This could be based on certain criteria’s if | | | | clicks & opens, the Unique Clicks, the Unique Opens, |
| required. | | | | their percentage, The Deliverability percentage, the |
| Ingredient2: | | | | track opens and track clicks, what is the number of |
| Opted Format: What types of formats does a email | | | | Global Unsubs or Department unsubs, the number of |
| campaign go to the client? The Opted format could | | | | Opt-ins and Opt-Out. So, take care not to miss out |
| be in HTML, Text or AOL formats. The format is | | | | on the key ingredients for preparing a delicious |
| opted by user in the Campaign Request Form (CRF). | | | | campaign curry. |