| Your email marketing sequence should be as specific | | | | your first opt in at 3 am and send out their day 0 |
| as possible to your subscribers needs. To make sure | | | | email. Throughout the day you get 19 more and send |
| you get the results you are looking for and that your | | | | them the day 0 email. |
| subscribers do the same, you need a goal for each | | | | Now on day 2 the same thing happens and you have |
| email list you have created. | | | | to send out your day 1 email also. On day three you |
| Take some time to think through what your goals | | | | send out day 1 for day 2 subscribers and day 0 for |
| are for your email marketing list. To help out ask | | | | new optins. On day four it happens again. Great you |
| yourself these questions: | | | | are building a list. Today you have to send out |
| 1. What information would you want as a subscriber | | | | message 2 to your first day 0 group and day 1 to |
| to your list? | | | | your second and day 0 to new optins. |
| 2. What information will you deliver to your | | | | On day five and six you repeat the same thing as |
| subscribers? | | | | day four with the second message. |
| 3. What do you want subscribers to do after reading | | | | On day 7 you have to send out email 3 to the first |
| your email? | | | | day 0 group, then email 2 to the fourth day group, |
| 4. What do you want subscribers to learn about you | | | | email 1 to the second day group and continue to |
| through your email series? | | | | send day 0 email to all your new subscribers. You |
| It will help you build a better relationship with your | | | | also have to keep all your subscribers a day apart for |
| subscribers if you have a detailed description of what | | | | the email sequence to work as you set it up. |
| you are trying to accomplish with your email | | | | If you think this is starting to sound confusing try |
| marketing list. In this way you can better determine | | | | writing it without notes to keep up with who, what, |
| the content and offers, over time, that will help you | | | | and specially when. |
| accomplish your desired goals. | | | | Can you see how hard this would be to keep up |
| Your Auto responder System is Your Automatic | | | | with? |
| Money Machine. | | | | Not only the confusion this would cause for you but |
| If you're just getting started with or new to the idea | | | | another reason is that email servers have filters that |
| of a email marketing list, you might not realize that it | | | | detect when a user is sending email out to a large |
| is not something that you can manage on your own. | | | | number of people and that alone can get your email |
| The email broadcast you will be doing will have to be | | | | address flagged as a spam source. Unfair but true. |
| in sequential order. | | | | You can familiarize yourself with US Spam laws here: |
| This means that as a person subscribes to your list | | | | When you read up on the rules, you realize that you |
| they start with the welcome message on day 0 (the | | | | are safer when you utilize a system that allows |
| day they subscribed). They will then get the first | | | | subscribers to opt in and out easily and tracks how |
| message on day 1 after they subscribed, then day 1, | | | | and where they subscribed. |
| 2, 3, 4, and so on. | | | | Another big reason to choose an auto responder |
| Even though your Outlook email program or your | | | | over running a list on your own is that you can easily |
| Yahoo email account allows you to develop an email | | | | schedule mailings with an auto responder. You can |
| marketing list that you can communicate with the | | | | also set up sequential email marketing messages for |
| click of a button, this is not a good option. Trying to | | | | e courses. |
| send out a sequence of email broadcast over a long | | | | It's "set it and forget it" easy! It is also very cheap |
| period of time using outlook would be so time | | | | as compared to the time and headache it will save |
| consuming that it would be practically impossible. | | | | you. |
| Imagine for a second that you have wrote 10 emails | | | | That beats the hell out of doing it by hand, any time |
| that you plan to send out three days apart. You get | | | | and any day. |