| If you follow a proven, tried-and-tested strategy, | | | | people who want to receive your information, and |
| then email marketing does not have to get you into | | | | there is an option in your email to 'opt-out' if they do |
| trouble. This means organizing your marketing | | | | not wish to receive any further information from you. |
| campaign in a way that targets specific markets with | | | | This will automatically take them off your mailing list. |
| your email. | | | | Adding this 'opt-out' link to your email means that |
| Any method of marketing that a person does for | | | | you can be sure that your mass email campaign is |
| their business should focus on their identified market. | | | | only going to email marketing targeted people. |
| The important first step is to identify your target | | | | Uninterested people who are not part of your target |
| market. To do this you should ask yourself questions | | | | market will 'opt-out', and as a result be deleted from |
| such as "Who are the people that would most likely | | | | your database. |
| want to use my product or service?", "How will I find | | | | As a small business owner, there is no sense in you |
| these people?", "What are their buying habits, | | | | taking it personally when someone requests to be |
| personalities and age groups?" | | | | taken off of your mailing list. The reason for this is |
| A way of getting this information is to go on to the | | | | that these people do not fit your profile of an ideal |
| internet, look at your product, and search for the | | | | customer. There is no point wasting your time, effort |
| keywords that people are using to find your | | | | or money on these people, as they have told you |
| particular product. More experienced business owners | | | | straight away that they are not interested in what |
| may already know what their target market looks | | | | you are offering them. |
| like, and will find that email marketing targeted is the | | | | The second part of this marketing strategy is that |
| best way of seeing where their customers are, and | | | | when people 'opt-out' they are actually streamlining |
| how they are finding you. | | | | your target market for you, freeing up space for |
| Email marketing targeted can also help you avoid | | | | people that do want to receive information from you. |
| getting in trouble when it comes to SPAM. People | | | | Over time you will see increased sales from this, as |
| who complain about SPAM are often listened to, and | | | | you will only be sending email marketing targeted. |
| if you send these people email that is not email | | | | Every day, all over the world, people receive millions |
| marketing targeted, then it is likely that people will | | | | of unsolicited emails offering a wide variety of |
| complain about what you are doing. | | | | products and services. Wouldn't you rather gain the |
| The best strategy to avoid getting in trouble for | | | | advantage and have only genuinely interested people |
| being a 'SPAMMER' is to be certain that all of your | | | | receiving your information? This allows you to put |
| mass mailings are email marketing targeted. This | | | | your time and energy in where it counts. |
| means that your information is sent out only to | | | | |