| Bulk Email marketing is proving to be just the means | | | | customers account for over 50% of a company's |
| for smart businesses looking for innovative guerilla | | | | annual sales, they are also higher value customers |
| strategies to keep themselves ahead of the game | | | | happy to pay premium rates of around 30% to 50% |
| during the economic downturn. SME's feeling the pinch | | | | more per transaction. For this reason a CRM program |
| are looking for ways to cut marketing budgets | | | | is crucial and regular communication via new media |
| without compromising results. It's now more | | | | techniques such as email is a key player in helping |
| important than ever for businesses to improve | | | | maintain communication. However, of course no one |
| efficiency, reduce waste and produce targeted | | | | wants to be bombarded with endless email marketing |
| responsive email marketing campaigns. | | | | campaigns but a friendly personalized offer or |
| 1. Direct Response Advertising | | | | promotion at just the right time will do no harm to |
| For businesses feeling the pinch return on investment | | | | your relationship and could provide just the push you |
| is the key for ensuring profitability. It's now more | | | | need to increase sales. |
| important than ever to ensure advertising produces | | | | 3. Viral Marketing |
| results and costly advertising campaigns may be | | | | Viral marketing includes any strategy that encourages |
| great for raising brand awareness but are not always | | | | individuals to pass on marketing messages to others |
| the best option for businesses looking for quick sales | | | | and with virtually the entire US population having |
| and ROI. Targeted bulk email campaigns to qualified | | | | access to an email address, it's little wonder that bulk |
| databases coupled with a strong call to action can | | | | email marketing along with the web is a key viral |
| prove powerful in reaching impulse buyers at just the | | | | marketing channel. With people looking for bargains, |
| right time to entice a purchase. Statistics provided by | | | | email marketing is proving more powerful than ever. |
| the eMarketing Association (EMA) found that | | | | Emails are the ideal viral marketing tool capable of |
| response rates for email marketing are 4 times higher | | | | reaching much further than initial recipients alone. |
| than other direct marketing mediums such as Direct | | | | Good offers and promotions are often shared |
| mail and at only a few cents an email message and | | | | amongst friends eager to spread the word of a good |
| no production costs a simple email message equates | | | | bargain. |
| to a fraction of the cost. | | | | If businesses send out tempting offers and |
| 2. Customer Retention Marketing | | | | promotions then it's only human nature that people |
| Anyone with a qualification in marketing will know | | | | will want to share them and it couldn't be any easier |
| that long term clients are the most profitable. It's | | | | or convenient to pass on a good tip to a friend than |
| now more crucial than ever to ensure that | | | | via a quick email forward. Also, people genuinely like |
| businesses retain the customers they already have. | | | | receiving email from friends, with a whopping 94% of |
| Keeping customers will not only save businesses | | | | email being opened and read which offers great |
| money but will make them money. According to a | | | | opportunities for marketers. |
| report by The Logic Group, loyal long standing | | | | |