| Have you ever sent an email and wondered if it | | | | what they consider "Spam" so once you send your |
| made it to the recipient? Unless you have email | | | | email or newsletter campaign to your opt-in list, there |
| marketing software tracking, I'm betting you have. | | | | is a good chance that it is still ending up in Spam |
| Once you click send, you have no way of tracking if | | | | filters. People rarely, if ever, check their spam folders |
| the recipient ever received, read, forwarded, or | | | | so if it ends up there, it stays there untouched. |
| deleted your email. Sure there are some basic | | | | The good news, there are email marketing software |
| capabilities within programs such as Outlook, but | | | | tracking programs out there which surprisingly allow |
| what if you were 100% guaranteed to know what | | | | you to avoid spam folders altogether. They 100% |
| happens once you press send? Luckily, there are | | | | guarantee that your email will never end up in spam |
| some tools that have these options. | | | | folders. |
| There are various applications available that provide | | | | As the world of Internet marketing grows bigger, so |
| email marketing software tracking that offers | | | | does the importance of email marketing software |
| advanced capabilities. For example, some of these | | | | tracking. It is important that your campaigns are |
| applications notify you exactly when the recipient | | | | being delivered and that they are successful. You |
| received your email, whether or not they've opened | | | | want to be able to rest assured that your clients or |
| it, what time they opened it, and whether or not | | | | subscribers are receiving and reading your messages. |
| they forwarded it on to others. | | | | There is no point to spending time and money on |
| Email providers are getting stricter and stricter with | | | | campaigns if you never reach your audience. |