| Part of email marketing software success involves a | | | | groups. You might find there is a section ofyour |
| diligent effort at making sureyour contacts are still | | | | subscribers that are all in a particular demographic |
| actively viewing your messages. Without a properly | | | | that you haven't beentargeting in your email |
| maintainedcontact list your email marketing software | | | | marketing software campaigns: young men, older |
| experiences will not be as successful asthey should | | | | women, singleparents, or people in a different time |
| be. Here are four ways to help reel | | | | zone, etc. By taking a closer look at yourcontacts |
| Email marketing software success hinges on the | | | | you might get a lightning bolt idea as to why they |
| quality of you contact list. However,based on the | | | | have not previouslyresponded and can easily remedy |
| email marketing software industry, your contacts will | | | | it so that your email marketing software yields |
| begin to drop offapproximately three months after | | | | evenbetter results. |
| they initially opted in to your emails. I'vementioned in | | | | Testing/Mix Things Up a Little: |
| previous articles that a drop off should be expected, | | | | There is no harm in spending a little time testing-out |
| but there are waysto ensure that this drop off is | | | | different ways of sending todetermine if it can |
| greatly reduced, therefore making certain that | | | | attract a few more in-actives to the "good side". |
| thevolume of your quality contacts is much greater. | | | | If you've always sent out email on the same day or |
| Here are four strategies to help youaccomplish this | | | | time of day, try a few varieddistribution times; see if |
| using email marketing software. | | | | it produces a different response. You can also |
| "Preferred Customer" Offers: | | | | change howoften you're sending your emails. If |
| As a retailer, using incentives can attract subscribers | | | | you're accustomed to sending once a month, |
| to continue their interest inyour emails and services. | | | | youmay want to try sending twice a month, or once |
| Providing a simple promotion or discount for | | | | every two months. |
| subscribersthat haven't opened recently can | | | | Also, try creating different content. In your analysis |
| reactivate a dormant user. In addition, you can | | | | of you contacts if you'venoticed a trend among |
| sendthese kinds of offers to in-active users so that | | | | in-actives, consider packaging the content differently |
| they update their contact informationand preferences | | | | for thisgroup. You can also mess around with the |
| etc. This will help gather information on their | | | | format of your email marketing softwarecampaigns. |
| continuing needs as acustomer, as well as give you | | | | Start testing the differences between text versions |
| current contact information. | | | | vs. more dynamiclooking campaigns. |
| Send Out a Questionnaire: | | | | |
| The best way to discover why a customer hasn't | | | | Another important factor is you subject line. |
| been opening your emails is to askthem. Using email | | | | Sometimes all it takes to attract asubscriber back to |
| marketing software you can create a survey (that is | | | | the active list is changing the subject line. A |
| quick and easyto fill out) so that in-actives can | | | | subscriber mightnot open the email because the |
| provide you with feedback. This is | | | | subject line is the same or similar to |
| valuableinformation on things to avoid, but more | | | | previousmessages sent. For these subscribers the |
| importantly will tell you EXACTLY whatparticular | | | | assumption is that if the subject line is thesame or |
| users need from you so that you maintain them as | | | | similar, so is the content. Testing out different |
| active contacts. Thesurvey will have questions | | | | methods of sending outcampaigns will activate the |
| relevant to your services, but be sure to also | | | | pulses on some of your more zombie-like subscribers, |
| includethings like a "preferred kind of message" | | | | butwill also give you valuable information on what |
| section, or "best time to contact by email"section and | | | | their wants and needs are. |
| of course a "comments and suggestions" section. | | | | Successful email marketing software users are |
| Take a Closer Look at Your Contacts: | | | | spending time on the maintenance oftheir contact |
| Often times you'll notice that there are chunks of | | | | lists; it's time to take full advantage of your email |
| subscribers not responding to youremails, that all | | | | marketing softwareservice by making that extra |
| have similarities. Through these similarities you might | | | | effort to ensure your contacts are still interested. |
| be able todetermine how to get through to those | | | | |