| Email marketing software is a computer application | | | | communicate with people. The software also allows |
| which allows users to send bulk emails to their | | | | businesses to have access to tools that provide |
| targeted recipients. The software is of great | | | | track delivery and provide reports on the most |
| advantage to businesses that want to send | | | | visited areas of the website following the email. |
| newsletters or promotions out to a list of service | | | | The most common features of email marketing |
| subscribers. | | | | software are that they offer the ability to create |
| Typically, the software is made up of a database | | | | and send personalised emails, using information taken |
| which stores all of the recipients contact details, | | | | from the customer database. The software has the |
| campaign statistics and message history. The price of | | | | ability to track who opened the email and when. It |
| the software varies greatly, but some of the | | | | also has reporting features which tell whether any of |
| companies that provide it allow customers to pay a | | | | the emails bounce back and it can also generate a |
| monthly fee. | | | | report on which links are clicked. |
| The software can benefit businesses in a number of | | | | The software can be used to import customer lists |
| ways, speeding up the process of direct marketing, | | | | and can deal with any requests to unsubscribe from |
| the software also has the facility to send | | | | the service. Most importantly for some businesses |
| personalised emails to customers and other recipients. | | | | the software can let companies know exactly how |
| Email marketing is free, which makes it an ideal way | | | | many customers purchased something from their |
| for companies to promote themselves and | | | | website, as a direct result of the email being sent. |