| Email marketing can be highly successful for you if | | | | expectations that are not true it will make it doubly |
| you follow some good tips and strategy, but when | | | | hard for you to make your newsletter, email, or |
| there is so much information on the internet about | | | | other marketing work. Response and conversion is |
| creating an email campaign it is hard to know what | | | | actually very low in email marketing. Some response |
| misconceptions there are and what really works. You | | | | rates have been up to 30 percent, while others are 0 |
| cannot hope that someone else's concept is going to | | | | per cent. There is no standard response or |
| work for you as it did them. It is not always clear | | | | conversion rate when it comes to these campaigns. |
| what works or why it succeeds. Instead, you have | | | | Instead you have to consider your audience and how |
| to find your own way based on a few key elements. | | | | likely they are to be interested in the product you |
| Misconception #1: | | | | are selling and try your best to get some consumers |
| A low budget is all that is required. Yes, email | | | | to buy. |
| marketing can be done on a low budget, but you still | | | | Misconception #3: |
| need to have a budget in which to get the attention | | | | Renting a list is the way to go. Not really. Renting a |
| of your audience. You could sit at your computer and | | | | list means you have contacted a company that |
| draw up an email without a programme, but this will | | | | creates your ad copy and sends out your email. |
| take you longer. It is better to budget for a | | | | They do not share their list with you. In fact, you |
| newsletter or email programme that allows you to | | | | never see the list. It makes it easy to get your |
| create good copy. If you are not creative then you'll | | | | marketing campaign out to more than one person, |
| need someone who can write for you. Know what | | | | but there is a huge downside. You never know if the |
| your limits are and create a budget based on that. | | | | campaign is actually going to be targeted towards |
| You may find over 200 pounds is required, even for | | | | your target audience. Instead, you should build your |
| a small business. | | | | list via opt in choices directly on your site and through |
| Misconception #2: | | | | your other ad campaigns. |
| You'll always get phenomenal results. If you have | | | | |