| marketing is comprised of two major parts: the email | | | | and you’ll see your list grow. |
| itself and the email marketing list (also known as the | | | | What should I do with that list once I have it? |
| contact list). This list is the very core of every email | | | | Your next step is to segment your list, if possible. |
| marketing campaign, as well as the reason why you | | | | Try and divide up the names and email addresses on |
| are email marketing at all. Without this list of people, | | | | that list by product likes and dislikes, geographical |
| all who should have given you permission to email | | | | location and other data. By doing this, you’re |
| them, you have no reason whatsoever to indulge in | | | | dividing your list up and making it more targeted. |
| email marketing to promote your business, goods or | | | | Sending an email that canvasses everyone on your |
| services. Here are three questions most email | | | | list may work, but you’ll most likely have |
| marketers must ask when they’re just | | | | better luck sending different emails that promote the |
| starting out: | | | | products certain customers have already show |
| Where can I get my email list? | | | | they’re interested in. |
| Before I go into where you can get your list, | | | | How do I choose an email marketing service? |
| it’s better to discuss where you | | | | If you’re not sure where to start, go online |
| shouldn’t get your list first. Buying, renting or | | | | and find which service you like best. The best email |
| scraping email addresses off the Internet are all | | | | marketing services have sophisticated list |
| terrible ideas. Why? Because those people | | | | management systems that not only let you segment |
| haven’t given you permission to email them. | | | | your list and upload it to the system, but store your |
| The quickest way to lampoon your email marketing | | | | lists online and access them 24/7. The advantage of |
| campaign is to obtain a list that includes wrong email | | | | a Web-based email marketing suite is that you can |
| addresses and people who haven’t given you | | | | pay a low monthly fee to use the service and you |
| permission. This results in spam complaints that will | | | | can access it anywhere in the world, as long as you |
| ultimately ruin your email marketing reputation. | | | | have Internet access. The best email marketing |
| There are many creative, effective ways to build an | | | | services also include reporting suites that can tell, in |
| email list. Your first shot is putting a ListBuilder (also | | | | real time, just how successful your email marketing |
| known as a sign-up box) on every single page of | | | | campaigns are with recipients. |
| your Website. Site visitors can use this box to enter | | | | As an email marketer, remember that email |
| info and subscribe your email or newsletter. You can | | | | marketing requires lots of patience, planning and |
| also build subscriptions by providing email address | | | | creativity. However, if you build a great list and |
| cards at your shop, tradeshows and other venues. If | | | | manage it accordingly, you’ll gain more sales |
| you are creative and ambitious about growing a | | | | and respect from your email or newsletter recipients. |
| permission-based email list, you can do these things | | | | |