| Imagine you are a man... You just met this beautiful | | | | (building trust and rapport) in your mind every time |
| woman, and exchanged phone number and fixed a | | | | you email. Your first email will be going to play a |
| simple date. | | | | major part in gaining their trust and rapport. This is |
| Now, as you are going to meet her on the first date, | | | | your typical thank you mail, for which you should sit |
| you are thinking about how you are going to kiss | | | | down and re-write it completely. |
| those lovely lips and then some more. Later in the | | | | You should think about "how this email can create |
| year, you would love to get married and few years | | | | rapport?". Can you take a guess? Tell them about |
| down the line, may be kids. | | | | yourself, who are you? What you do? What do you |
| You arrive at the location and... And... she completely | | | | like? (BTW, if you tell these to a women, she might |
| flaked on you. All your dreams shatters in million | | | | think you are a stalker, pretty crazy right) |
| pieces immediately. | | | | Tell a story. Telling a story goes a long way to build |
| What happened there? The issue was trust, rapport | | | | rapport with almost anyone. Everyone loves story, |
| and some more trust. You cannot count on the fact | | | | even if they say it otherwise. After you've done |
| that you got her number you are going to get a real | | | | introducing yourself, you have to give them a reason |
| date and not get flaked. | | | | to remember you. Yes, so far what we are doing is |
| You were counting on your chicken farm, even | | | | going to help. So, how are you going to make them |
| before you put in any kind of efforts to build it. | | | | remember you. It starts with Branding. You have to |
| Right? | | | | brand your newsletter. You can brand yourself in |
| That's exactly what happens with most marketers. | | | | many different ways. |
| They start day dreaming just because they got the | | | | Frank kern brands his newsletter with whackiness. |
| email on their list. Hurray, You are already getting | | | | Eben pagan brands with just Authority even with |
| traffic and You've started building your list. Now | | | | people who've never heard of him. Eben's avatar in |
| comes the major issue. How to get people to open | | | | dating world "David Deangelo" is regarded as Top |
| up their emails and then take action. | | | | authority. His newsletter name is pretty much "Double |
| One of the thing about email marketing is that, the | | | | your dating" branding. Like I said, many different |
| number of people doing it makes it really hard. For | | | | types of branding to do. |
| example, I get at least 200 emails per day in just one | | | | What are the steps you should implement? |
| of my email inbox. | | | | 1. Create a thank you email. |
| So how you can get them to open up their email and | | | | 2. Share a story about yourself. |
| take action? This starts from the moment, your | | | | 3. Create a brand name for your newsletter. |
| reader arrives at your website. First you have to | | | | 4. Differentiate your newsletter with others |
| build trust, create a rapport and then sell on the idea | | | | [IMBasics]. |
| of subscribing. | | | | That's how I get over 60% opening in my email |
| You have to remember to keep points above | | | | newsletter. |