| If you have a salon or spa, email marketing can help | | | | solidifying this cold lead and changing it into a possible |
| you retain current clients, promote new products and | | | | new client. |
| services, as well as solicit new clientele while | | | | Another beneficial aspect of email marketing is the |
| maintaining a high return on investment. Through | | | | ability to send out reminder emails for appointments. |
| email marketing software, you can send targeted | | | | When a client books a follow up appointment, your |
| emails that are automatically sent to your email list, | | | | staff simply updates the database and the email |
| providing you with the marketing you need without | | | | marketing software will automatically send a reminder |
| substantially raising your marketing budget. Whether | | | | note prior to the appointment. It can even send |
| you are sending email newsletters, sales promotions | | | | multiple emails - one a week prior and then an |
| and coupons, or appointment reminder notes, email | | | | additional email the day before, highlighting additional |
| marketing software can provide you with the tools | | | | services available the day of the appointment. If a |
| you need to grow your customer base. | | | | client hasn't booked another appointment, a friendly |
| Email marketing is a fantastic way to make your | | | | inquiry letter can be sent to try and bring them back |
| clients aware of your promotions and specials. | | | | to the salon. |
| Periodic emails can be automatically sent to your | | | | Email newsletters are effective tools for both salons |
| client list without having to have a staff member | | | | and spas, as well. You can use them to promote |
| dedicate an entire day to sending out personalized | | | | your products and services while also providing a |
| emails. By harnessing the technology of advanced | | | | place to tell amusing or personal stories about your |
| email marketing software, you can simply produce | | | | staff, making your clients feel like they are a valuable |
| ONE promotional letter, flyer or even email | | | | and treasured member of the salon. Useful beauty or |
| newsletter, that the software then personalizes | | | | styling tips can also make the newsletter something |
| based on the information you gave in your original | | | | clients will be looking forward to reading each month. |
| database. | | | | Key marketing targets that can be reached with |
| As with many businesses, salons and spas rely on | | | | email marketing include: |
| return clients and positive word of mouth advertising. | | | | - Retaining current clientele |
| If Monique enjoys her experience at the spa, she can | | | | - Promoting products and services |
| tell a friend. Make this interaction a little more focused | | | | - Soliciting new clients |
| by sending regular emails to your clients. Now one or | | | | With the addition of email marketing software, you |
| more happy clients can simply forward your email to | | | | can increase your client base without breaking your |
| a friend, allowing them to get all your promotional | | | | budget. Reap the rewards that the internet can |
| information as well as your contact information – | | | | provide with effective email marketing campaigns. |