| One of the things I have discovered with my email | | | | about what they are doing online, then I strategically |
| marketing is that when I do not have a clear purpose | | | | send them a sales page that connects with the |
| for my week of emails, I generally tend to do less | | | | education I have been sending the last few days. |
| business than if I know exactly which email I am | | | | When you do not have purpose, you may also make |
| going to send each day, and to which segment of | | | | the mistake of sending people unrelated products or |
| my list. | | | | product offerings. |
| Why? I think that one of the biggest advantages to | | | | For example, if you do not have purpose in your pet |
| email marketing with a purpose, or specifically | | | | supplies web site and email campaign, you might be |
| choosing which items you are going to promote, or | | | | tempted to send out an email everyday promoting a |
| which content you are going to send people, ahead | | | | product for different types of pets, one each day. |
| of the time you send it, is that you can make your | | | | But the majority of your email subscribers are not |
| email campaign coherent. This allows you to | | | | owners of one kind of pet. There are many kinds of |
| specifically direct people to think a certain way | | | | pets and respectively many kinds of pet owners. |
| before they ever read your sales letter. | | | | By targeting your leads, in this case, running several |
| On one of my most lucrative campaigns, I will literally | | | | lists, one for cats, one for dogs, etc., you can |
| plan 5 days of content and responsive emails that | | | | improve your response rate immensely. |
| lead my subscribers to feel very specific thoughts | | | | |