| A couple of years back it was easy to build an email | | | | send them to people who are genuinely interested in |
| mailing list. People were willing to sign up for all most | | | | your product and/or service. |
| anything but today things are different. To get | | | | With the single opt-in email subscription method |
| someone to opt in to your mailing list today you | | | | people enter their name and email address and they |
| need to offer people something of exceptional value | | | | are subscribed when they press the "Subscribe" |
| and even then a lot of people immediately opt out | | | | button. A very simple and easy method for the |
| on receipt of their free product. Even if people stay | | | | subscriber. However this method has been abused in |
| subscribed to your mailing list only a small percentage | | | | the past with other people and sometimes spammers |
| will open your subsequent emails. | | | | opting in for others. Also because the email address |
| There are many reasons why email marketing today | | | | is not verified your email mailing lists can have a |
| so a lot less lucrative than it was in the past. One | | | | certain percentage of errors due to typing or |
| reason is that people today receive oodles of emails | | | | deliberate errors by your subscribers. Spammers have |
| and in most cases far more than are humanly | | | | also been known to use programs to automatically |
| possible to read each day. Another reason is that | | | | add hundreds and sometimes thousands of fake |
| people are a lot more hesitant to disclose their | | | | emails addresses to single opt-in email lists. |
| personal information because they may have been | | | | A double opt-in email subscription method is a better |
| spammed in the past. Identity thief is far more | | | | solution but it is a bit more complicated for the |
| prevalent today and so people are reluctant to give | | | | subscriber to join your list. Because of spam issues |
| their details to strangers. | | | | this method is used by most internet marketers |
| It is therefore more important today than ever to | | | | today. The basic different is that the subscriber is |
| build and maintain trust with your email subscribers if | | | | required to confirm his email address by clicking a link |
| you are to have success with email marketing. | | | | in an email automatically sent after they hit the |
| There are basically two ways that you can use to | | | | "Subscribe" button. They are then only added to the |
| build an email list. One is single opt-in and the other is | | | | mailing list after they click this confirmation link. This |
| double opt-in. Either way people will at least look at | | | | stops spammers and others opting in for other |
| your emails more favorably than spam emails but | | | | people. By virtue of the fact that they have to go to |
| people may still find your emails a nuisance if you | | | | this extra trouble then it stands to reason that they |
| send too many of them or they are not unique to | | | | must be interested in what you have to offer them. |
| you. By unique to you I mean you should stay away | | | | Some email marketers today also use captcha tools |
| from sending emails like those affiliate marketing | | | | as well as the double opt-in method but some of |
| emails that everyone else sends to their subscribers. | | | | these captcha tools can be quite frustrating to use |
| If nothing else they are virtually useless as people will | | | | so if you decide to use them check them out |
| only read the first one they see with same headline | | | | yourself first. Captcha tools use odd looking numbers |
| and ignore the rest. | | | | and letters that a person must type into a box |
| As an internet marketer you should only send out | | | | correctly in order to subscribe. If they are difficult to |
| newsletters and emails that contain useful information | | | | use people will just give up and move on. |
| and interesting offers. It is to your benefit if you only | | | | |