| Email marketing is one of the most effective | | | | depend on who you hire. Also, there is also a fee |
| marketing channels to promote your product or | | | | involved for copywriting the campaign too. |
| service. Every day, companies use emails to do | | | | Now, let us move on to the disadvantages. The |
| business. If you know how to plan a good email | | | | biggest disadvantage of email marketing is that your |
| campaign, you will see the tremendous results from | | | | emails will sometimes be deemed as spam. Today, |
| it. Although email marketing has a lot of advantages, | | | | people are bombarded with lots of unsolicited emails. |
| it also has some disadvantages too. | | | | Email service providers have taken action to enforce |
| One of the most important advantages of email | | | | more powerful spam filters. Although spam filters are |
| marketing is that it allows you to reach global | | | | good at blocking spam mails, sometimes they also |
| audience with minimum effort. There is no | | | | block legitimate emails too. To prevent this from |
| geographical boundary when it comes to email | | | | happening, the subject line and content of your |
| marketing. Although it is still possible to reach global | | | | emails should not imply that they are spam. Avoid |
| audience with other offline advertising channels like | | | | using words like "Free", "Discounts", "Coupon", etc. |
| radio, TV and other printed media, email marketing is | | | | When you are planning your email campaign, make |
| definitely the cheapest. | | | | sure that the content of the emails are planned |
| It is extremely cheap to launch an email campaign | | | | carefully. Your emails should not always be pitching |
| when compared to other marketing channels. In most | | | | about your product or service. Provide other tips and |
| cases, you already have your own subscribers. So, | | | | information to your subscribers so that they will find |
| you do not need to pay to get a mailing list. The | | | | it worthwhile to stay on your mailing list. When your |
| cost to send emails is very low. Usually an email will | | | | subscribers trust you, they will be more receptive to |
| cost less than a cent. As you can see, the cost is | | | | your promotional emails. One thing that you must |
| very minimal to launch an email marketing campaign. | | | | note is that every promotional email campaign should |
| However, there is also some cost involved in email | | | | entice your subscribers to a call to action. There |
| marketing. For example, when you plan an email | | | | must be enticing call to action statements in your |
| campaign, if you do not have in-house designers, you | | | | emails so that your subscribers are recommended to |
| need to hire someone else to design a HTML email | | | | make a particular action such as purchasing a product. |
| template for you. The cost of the template will | | | | |