| The key to build a successful business is to have | | | | must let them know what's in it for them. Speak |
| your own readership. It is easier to sell to someone | | | | about yourself briefly and focus on what you can do |
| you know than a stranger. Your readers will be your | | | | for them. If your email contains too many "I", try to |
| loyal fans who are more receptive to your product | | | | change them to "You". |
| and service. And the best way to build a readership is | | | | 3. Poor formatting of text. If you want your readers |
| to build your list. | | | | to finish reading your email, you need to format your |
| Having a list gives you the ability to generate instant | | | | text properly. Do not lump lots of text together as |
| traffic on demand. By hitting the send button, you | | | | this will cause strain in your readers' eyes and make |
| can access to a group of targeted audience instantly. | | | | them close your email. Proper paragraphs will ensure |
| Although a list gives you many advantages, you need | | | | that your email is smooth flowing and encourage |
| to be careful with your email campaign. If done | | | | readers to finish reading it. |
| incorrectly, you will achieve mediocre results from it. | | | | 4. Do not include call to action statements. If you |
| Now, let me share with you 4 mistakes that email | | | | want to increase the click-through-rate (CTR) of |
| marketers make and hope that you can avoid them: | | | | your email campaign, you need to include |
| 1. Write a poor subject line. The subject line of the | | | | call-to-action statements in your email to encourage |
| email is the key factor that determines whether your | | | | readers to click on your URL. Just listing your URL in |
| email gets read or not. With a poor subject line, your | | | | your email is not good enough. You must tell them |
| email open rate will be low and you will have an | | | | what they need to do next. An example of a |
| unsuccessful email campaign. So always come up with | | | | call-to-action statement is "click on the link below now |
| 10 subject lines and choose the best one for your | | | | to download free report". |
| email campaign. | | | | Your list is the biggest asset of your business. You |
| 2. Do not present real value to the readers. I have | | | | need to make full use of it by getting the highest |
| seen many emails by companies that talk only about | | | | open and click through rates for your email campaign. |
| themselves. You must understand that your readers | | | | Good luck! |
| do not care so much about you. In your email, you | | | | |