| There are three POWERFUL benefits to using e-mail | | | | * Personalization features. |
| sequences that aren't available by simply sending | | | | * HTML function converts HTML messages into plain |
| people from your ad to a landing page to the | | | | text for non-HTML email software. |
| merchant... | | | | * Option to add custom variables to emails, such as |
| 1. you get to CREATE and NURTURE the relationship | | | | from your sign up form. |
| with your list. | | | | * Add or remove subscribers from one or more |
| 2. you get to keep coming at them again and again. | | | | accounts. |
| 3. you get to promote multiple related products to | | | | * Tracks performance of each email message. |
| the same audience over time. | | | | * Option to import and export your mailing list |
| Actually DOING the 3 things above is a science and | | | | database. |
| takes a lot of testing to figure out what works with | | | | * Option to attach the files, follow-up and broadcast |
| your market(s). and buy the products which has | | | | emails. |
| * Unlimited number of follow-up emails, that are | | | | * Broadcast messages can be sent out immediately |
| queued in advance to be sent out on given dates. | | | | or queued in advance to be sent out on given dates. |
| * Option to follow-up emails | | | | Learn to communicate in your market's language. |
| * Unlimited email message length. | | | | Sounds trite, but it's more involved than you might |
| * Unlimited number of broadcast emails, so you can | | | | believe in your market.If you're in the seduction |
| send standard newsletters as well. | | | | market, you've gotta talk in a certain way. If you're |
| * Redirect subscribers to a "Confirmation" page on | | | | in the baby shower market, you've gotta talk a |
| your web site. | | | | certain way. |
| * Customizable "Remove" page. | | | | |