Email List Software - How to Choose the Right One

Email marketing goes in waves.  Every now andBesides doing all the normal broadcast type stuff,
then, we read reports and blogs posts telling us thatAweber lets you set up a sequential series of emails
email is dead and building a solid list is a waste ofthat go out at a predetermined time.  For instance,
time.the MarketingHackz Social Media Quick Start Guide is
I have to wholeheartedly disagree.  It doesn'tan autoresponder.  Starting the day you sign up, and
matter what niche or business you're in, yourfor the next 9 days, you get a new social marketing
prospect and client database is one of your mostlesson in your inbox.  Then, as we add to them, you
valuable assets.  In the online world, that database isget them all in succession!
your list.It really does rock.
After talking to clients over the years, there's lots ofDeliverability is another factor.  If you were to email
confusion over what's the best way to build a list,your 200 clients out of Outlook, chances are your
store a list and market to a list.  So, I thought I'dserver will shut you down for a little while.  They do
put a quick post together describing the email listthat to avoid spam.  If you email those same clients
software available that are actually pretty good!from Aweber, your emails are almost guaranteed to
Email List Softwareget there!
A good email list software provider or an emailInfusionSoft
marketing list provider is the company that storesNow to the big boys.  I love InfusionSoft.  They're
and allows you to maintain your list.  They provideby far my favorite of the email list services.  It has
you with all the double opt-in protection,been built from the ground up for serious businesses
autoresponders and the ability to do broadcastonly.  Up until a short time ago, you had to pay a
messages.setup fee to even get an account with them - I
In short, the list service is your one location for emailthink it was $5,000.  Now, there's no setup.  It's
marketing.just the monthly fee.
Now, some services are dedicated to email listsInfusionsoft has a couple different packages.  Their
only.  Others tie in services like CRM software,primary package is email marketing plus CRM
merchant gateways and shopping carts.integration so you can combine all your customer
I have three favorite email list software platformsrelationship activities with bulletproof email marketing.
that I have my clients set up on:Their next major tier is email list software CRM
Constant Contactshopping carts merchant gateways.  I've used this
Constant Contact is my first recommendation forsystem for clients and am rolling it out for my own
people looking to do monthly email newslettersstuff now.
information bulletins for their clients.  This might beThey basically offer all the great things like
something as simple as event announcements orautoresponders, great deliverability rates, broadcasts,
sales and promotions.nice templates and all that stuff - but they tie it to
For instance, I've done a lot of work with a sewingCRM software which lets you really get an awesome
shop in the last few years.  Things like bringing themidea of who your customer really is.  It isn't just an
online, helping them through social marketing and listemail address and a name.
building, etc.  i pointed them to Constant ContactPlus their shopping carts rock and can be customized
because it's dead simple to use and they really justbeyond belief.
needed to send out monthly bulletins.  They weren'tSummary
doing any hard-core marketing through it.There are losts of email list services out there. 
AweberThese are the three that are widely regarded as
Aweber is my favorite out of the email list servicesbeing the best ones and the ones I've used/use.
because it's cheap, allows autoresponders, and hasThe main point is that if you haven't started building
great deliverability rates.your list - you should (as in right now).