| p>Email marketing is a very useful and powerful | | | | priority to reply to all of your incoming emails within |
| online tool that is used widely nowadays. It is a very | | | | the next 24 hours. |
| tricky matter since it can be easily abused. It may | | | | 3. Know your subscribers as individuals. |
| seem easy to do, but in reality it is difficult, especially | | | | Avoid sending your emails during holidays because |
| if you don't know where you should start. Here are 5 | | | | people tend to be away from their computers. The |
| easy tips that you can apply in your email marketing | | | | most likely scenario is when they come back to their |
| campaign. | | | | computer they will get your message along with a |
| 1. Know your subscribers as individuals. | | | | ton of other emails and chances are they will delete |
| Email marketing is most effective and works best as | | | | all other emails but the ones that are most important |
| one-to-one marketing. The idea is to start a dialogue | | | | to them. It is important that you should know the |
| with your customers through email messages | | | | right timing for you to send out your emails. This is |
| focused on their individual needs and interests, what | | | | the main reason you shouldn't start any email |
| products they already have purchased, other related | | | | campaigns during December, January, July and |
| products that you're offering that can benefit them | | | | August. If you want your email to be read at work, |
| through cross-selling, and their budget. In order for | | | | you should send it in the middle of the week and if |
| you to start this dialogue with your customers, it | | | | you want your email to be read at home, you should |
| requires you to know a lot about them. One way for | | | | send it during weekends. |
| you to find out is by tracking and analyzing their | | | | 4. Make purchasing easy at the landing page. |
| behavior and by asking them. Looking at what people | | | | It is important that you design a special landing page |
| actually do is the more reliable method to finding out | | | | for every message you send out to your customers. |
| what they think and want and pretty soon, this will | | | | Getting the recipients there takes a lot of effort |
| be the only marketing that will wo | | | | from your end. So at this point, you need to make |
| 2. Personalize. | | | | sure that you don't strand them by dumping them to |
| One effective way for your email to be noticed by | | | | a page that has no clear process. See to it that you |
| the recipient is by addressing it with their first name. | | | | make it easy at the landing page for your customers. |
| People are getting lots of emails per day and the | | | | If you already have the customers' info like their |
| chances of your email being opened and read can be | | | | name, address and credit card number you can |
| pretty slim. If you address your recipients with their | | | | perhaps pre-fill the form out for them. |
| names, it adds that personal touch, giving it a better | | | | 5. Be brave. |
| chance of being opened. It makes your recipients | | | | When you create and design an email campaign, |
| feel more important when you greet them with your | | | | there are a lot of things to keep in mind and every |
| personalized marketing email. Typically, you should | | | | single one of them has its own value. If your email |
| address them with their first name only, but for | | | | message goes through a lot of mail filters, it may end |
| some email campaigns it is more appropriate to use | | | | up in the recipient's inbox as another boring email that |
| the last name. One of the most crucial aspects of | | | | is quickly disregarded and dragged to the trash folder. |
| personalized marketing is by responding to individual | | | | It pays to be brave and creative in your email |
| requests. If you get an email from your customer, it | | | | campaign and it may be worth the risk of losing |
| means that they have investigated and are | | | | some people on your list if it results in a more |
| interested in what you have to offer and if you fail | | | | effective email campaign, overall. |
| to reply promptly, not only will you miss the | | | | Keep these tips in mind in order for you to be able |
| opportunity, you will probably also lose a customer | | | | to launch a more effective email marketing campaign. |
| forever. It is important that you make it your top | | | | |