| As a business owner, how many times have you | | | | sales? Long term leads? And what about your |
| looked back on the development of your business | | | | business? Is it exclusively online, partially online? |
| only to realize that you did things backwards? "If only | | | | Mostly off-line? What is the purpose of your |
| I had spent some time researching the correct | | | | website? Is it primarily informational? Is it for |
| keywords for my PPC campaign BEFORE I bid for | | | | credibility? Or is it set up to convert clicks to sales? |
| them!" "If only I had taken the time to understand | | | | After you set up your list and enable your visitors to |
| what kind of traffic I wanted BEFORE I spent that | | | | submit their information and subscribe, the answers |
| money to buy untargeted traffic for my site." | | | | to these questions will guide your efforts in building a |
| "If only . . . ." The obituary for a thousand failed online | | | | quality targeted email list and deciding which tools to |
| businesses. | | | | employ to accomplish it. Maybe you'll set up a |
| There are a number of techniques for building email | | | | subscription box on each page of your website - or |
| lists. Some are more or less time consuming and | | | | maybe not. Maybe you'll offer your visitors a freebie |
| expensive than others. Some are more or less | | | | or other incentive for subscribing to your list - or |
| effective than others. Don't make the "if only . . . ." | | | | maybe not. Maybe you'll use ezines and articles that |
| mistake by investing time and money in trying to | | | | include your subscription information - or maybe not. |
| build your email list before you've done the | | | | Whatever tools you choose, time well spent on the |
| spadework. | | | | front end means that you won't wind up saying, "If |
| What are you trying to accomplish with your email | | | | only . . . . |
| list? Is your objective short term leads? Immediate | | | | |