| -- End Ad Box ---> | | | | to someone's friend or associate, it instantly gains |
| Years ago many businesses might have claimed that | | | | even more credibility. |
| sending out paper flyers to their customers was a | | | | While traditional paper flyers leave the business |
| highly effective form of advertising. Just about every | | | | owner flying blind in terms of results, email flyers |
| consumer can recall seeing their mailbox stuffed with | | | | completely alleviate this shortcoming and put tons of |
| flyers or having a flyer tacked onto their windshield. | | | | information at your fingertips. When you send out an |
| Some people might have read these flyers while | | | | email flyer, you can track all aspects of its progress |
| others quickly cast them aside. But from the business' | | | | and success. You can see the exact percentage of |
| point of view, enough people read (and often acted | | | | people who have opened your email flyer, and even |
| upon them) to make it an effective platform for | | | | drill down to know exactly which contacts opened |
| spreading their message. The traditional paper flyer's | | | | the email (and even what time they opened it!). With |
| time in the limelight as a viable and effective | | | | email flyers you can also track exactly who is clicking |
| marketing vehicle has, for all intensive purposes, | | | | on links included in your content, and also who is |
| come to an end. Paper flyers have been replaced by | | | | forwarding your message to their friends. With this |
| a new, environmentally friendly and far more | | | | information readily available, business owners can |
| effective platform. | | | | make important decisions on how to improve their |
| Most businesses have made the switch to email | | | | promotional campaigns. They'll know exactly what |
| flyers. Here are just some of the reasons why. | | | | adjustments to make to so their email flyers can be |
| Most businesses have come to realize that, with | | | | even more effective. Compare this with the "send |
| email flyers, there is no need to hire an expensive | | | | out paper flyers, cross your fingers and hope for the |
| designer and no need to incur costly printing fees. | | | | best" approach, and it's clear just why so many |
| Since most email flyer programs let the actual | | | | businesses are now harnessing the power of email |
| business owner, manager, or marketing team simply | | | | flyers and email marketing. |
| point-and-click their way to a professional | | | | While the benefits of email flyers over traditional |
| eye-catching email flyer, the costs are significantly | | | | paper flyers go on and on, one issue worth |
| lower. This also heavily decreases the amount of lead | | | | mentioning is that email flyers are a lot more |
| time needed to launch an email flyer campaign. In the | | | | environmentally friendly. With an overall push by |
| past, the business owner would have needed to | | | | global forces to treat our environment better, it's |
| factor in all the design, printing and distribution time. | | | | clear that sending out digital email flyers that produce |
| Now with email flyers, that is all cut down to a | | | | no waste is far better for the environment than |
| matter of minutes. Just about every business | | | | printing thousands and thousands of paper flyers. |
| operator will tell you that time is amongst the | | | | Even if we all hope that those paper flyers will be |
| scarcest resources they have, so the fact that email | | | | recycled, we know that ultimately not all of them will |
| flyers alleviate that big time sink of traditional paper | | | | end up in a blue box. That means they have to end |
| flyers is a big benefit. | | | | up somewhere and that may be the trash or it may |
| Email flyers also help extend the businesses | | | | be litter on our streets. No matter where it ends up, |
| messages, due to the viral nature of email. Most email | | | | it's clear that Mother Nature wouldn't be too happy. |
| flyer programs will have a 'forward to friend' option | | | | With email flyers, there is no waste and no litter. |
| that further encourages the spreading of the email. | | | | Many larger organizations, particularly in the USA, |
| With traditional paper flyers, there is practically zero | | | | have switched to email flyers to be more |
| forwarding of the message at all. How many people | | | | environmentally conscious. As you can see tough, |
| do you think get a flyer stuffed in their mailbox and | | | | that's just one of the benefits of email flyers. |
| think "You know what, I'm going to photocopy this | | | | There is no doubt that email flyers are the evolution |
| and pass it out to my friends at work!" I can | | | | of paper flyers and have a plethora of added |
| guarantee you not many! But, with the power of | | | | benefits. Email flyers consistently prove more |
| email, anyone who receives your email flyer can | | | | effective to businesses and ultimately yield a greater |
| easily use the special 'forward to friend' option | | | | return on investment. With more businesses latching |
| embedded in the content, or they can simply click | | | | onto email flyers, we can all expect to see less paper |
| the forward button on their email program. In either | | | | flyers landing in our mailbox and more email flyers |
| case, more people are seeing your message. In | | | | landing in our inbox. |
| addition, since your email flyer is being passed along | | | | |