| You've sent out an email broadcast to your list... | | | | get opened. Can you make it tonight? Can you |
| you're pretty sure they'll open it, but when? If they | | | | receive this in your email? These are all subject lines |
| don't open it now, they may miss the huge | | | | I've utilized. Are you one of the first 13? Here's your |
| opportunity that you are presenting them. And you | | | | access code. Here's what you requested. |
| may miss the huge opportunity of having your | | | | Then sometimes all I do is put the person's name |
| prospects, clients and customers take action. | | | | with a question mark and say John?, Jane?, Frank?, |
| You've got to peak their interest... give them | | | | click the link inside if this is you. These are useful, but |
| something that screams "Open me!" | | | | incomplete subject lines. The single biggest mistake I |
| Are you somewhat puzzled on how to accomplish | | | | see with people and marketers is they try to get |
| this? Well, let me explain... | | | | clever with their subject lines. |
| You want your list to take action on your e-course, | | | | First, a subject line should have less than 25 |
| webinar, seminar, or whatever it is you are offering. | | | | characters including spaces, otherwise it runs off if |
| You want them to take that action by opening your | | | | people are using Outlook or Gmail or anything else. |
| email broadcast now. | | | | Not everyone sees the same subject line, so why |
| They recognized you in the from line, and have | | | | have a thought run off. I've seen entire emails in the |
| already decided to open your email. In regards to | | | | subject line. That's a big mistake. Have the subject |
| getting them to take action now and making | | | | line very brief such as, have you seen this? |
| optimum use of Kipling's list... what's next? | | | | I've found that have you seen this isn't as powerful |
| The second thing of importance is the subject line. | | | | as have you seen this yet? Others have done this, |
| People think that's most important, but that's not | | | | have you...? That gets opened, so the cool thing |
| true, that's the what; what is this email about? | | | | about subject lines is that you can use them for |
| Once you've passed through the who filter, meaning | | | | virtually any type of email and any topic, because the |
| they like you, the what filter is the next one; I like | | | | subject line doesn't say anything. |
| this person, but should I open this now or later? If a | | | | It shouldn't be claiming or declaring anything. All it |
| family member says check out the picture of my | | | | should be doing is getting that email open. It got past |
| new baby you may open it now; but check out this | | | | the from filter so that means they'll open it some |
| business opportunity available in two months, you | | | | time. The from filter is the filter in your recipients |
| may open it later. | | | | mind. I like and know this person, I trust this person. |
| The key is to open it from someone you know like | | | | The next thing they're thinking and it's within a split |
| and trust now. How do you get someone to do | | | | second, they're getting this in their minds is shall I |
| that? | | | | open it now? I'm going to open this email, but should |
| - Have a subject line that's useful, yet incomplete | | | | I open this now? Only the subject line can answer |
| - Have a subject line that's cognitively dissident | | | | that question and you have to give them something |
| - Have a subject line that's not a headline or a | | | | to get them to open it now. |
| complete thought | | | | Look for Part 4 of Email Broadcasts Online - A |
| - Have a subject line that's begging to get open | | | | Tested Methodology that Really Works... "Getting |
| For example, have you seen this yet? That begs to | | | | Them to Continue". |