| Email is one of the few things that all internet users | | | | The first paragraph should summarize your entire |
| have in common. Email is free, user friendly and | | | | message. It should refer to the headline and give an |
| everywhere! This is what makes it such a powerful | | | | over all view of the information you are trying to get |
| marketing tool! | | | | across. This paragraph should create excitement and |
| Email marketing allows you to have instant and | | | | curiosity. You want the prospect to continue to read |
| repeated communication with prospects and team | | | | the message so you must hold his or her attention! |
| members. You can promote your products, services, | | | | Remember, focus on benefits! How will they benefit |
| website, anything you like, over and over again! A | | | | by reading your email? What will they learn? Will it |
| well-crafted email campaign can really make your | | | | make their life easier? |
| sales skyrocket with little initial investment. | | | | Make your copy easy to read. Look through the |
| So, what are the elements of an effective email | | | | 'Email Excellence' section again - better yet, print it |
| campaign? | | | | out and refer to it when you're writing your email. |
| Send emails to targeted prospects. You will be | | | | Test your emails effectiveness. You should test the |
| wasting your marketing dollars if you don't. Not | | | | headline, the opening paragraph, and the body. Make |
| everyone is going to be interested in your product or | | | | sure you only change one thing at a time so you can |
| service. Don't waste your time with those who aren't! | | | | accurately measure the results. |
| Personalize all your emails. This can increase your | | | | Develop a great signature file. Your signature file is a |
| response ratio by over 50%! People are | | | | 3 or 4 line footer that you can attach to all of your |
| overwhelmed with email these days. One that has | | | | messages. It appears right below your name and |
| their name in the headline is much more likely to | | | | should tell the person who you are and how they can |
| catch your prospects eye. Also, inserting their name | | | | contact you. You can include an email address, your |
| in the copy of the letter tends to keep them reading | | | | phone number, URL, company name and slogan etc. |
| your message. | | | | Remember, the slogan should always focus on the |
| The headline must be eye catching! We will go into | | | | benefits your prospect will receive. |
| this in the next chapter. Just know that this is the | | | | Email gives you the opportunity to contact thousands |
| MOST important part of your email message. It | | | | of prospective members very easily. Unfortunately, it |
| doesn't matter if you have the best written message | | | | also gives that opportunity to many others. Take the |
| in the world - if no one opens your email to read it, | | | | time to design effective email messages and you will |
| you will have wasted your time. | | | | stand out from the crowd! |