| Email marketing is one highly effective way to | | | | you work with |
| communicate with your current customers is through | | | | - Email addresses completed on paperwork. For |
| email. There are many advantages to email marketing | | | | example, if your patient registration form included a |
| including the fact that it: | | | | place for email addresses, upload those addresses to |
| · Costs little to nothing to send out | | | | your email provider |
| · Is immediate | | | | 3. Segregate your email addresses into logic groups. |
| · Is measurable because you can track when | | | | For example, put your patient email addresses into a |
| someone opens the email and what links they click | | | | patient group. By segregating your addresses you |
| on from within the email | | | | can send targeted messages to each group. |
| · Can include links to multi-media content | | | | 4. If you are considering a monthly newsletter |
| such as audio, video, graphics, and texts | | | | consider a service like Constant Contact. The service |
| · Allows the ability to measure your return | | | | provides some easy ways to design your newsletter |
| on investment from email marketing programs | | | | and to manage email addresses. |
| · Provide any easy way to target specific | | | | 5. Develop the content for a series of email |
| markets using different email lists | | | | campaigns. Campaigns focus around a theme and are |
| In your chiropractic practice, email marketing can be | | | | usually sent to specific target audiences. Here are |
| used in a variety of ways such as to: | | | | some possible campaigns: |
| · Communicate regularly with your patients. | | | | - New patient communications series beginning with |
| For example, you could distribute by email a | | | | an email welcoming the new patient to the practice |
| newsletter with health tips | | | | - Monthly newsletter campaign. For your newsletter |
| · Follow up after an event such as an open | | | | (called an ezine in Internet terms), decide on a basis |
| house | | | | format and what each newsletter will contain. Some |
| · Follow up with attendees who heard you | | | | possible topics would include: |
| speak | | | | · Health tips |
| · Remind patients of upcoming appointments | | | | · Meet the staff- a new staff member is |
| · Follow up with patients who missed | | | | featured each month |
| appointments | | | | · Diet corner providing advice about types of |
| Here are the steps to take to begin an email | | | | food to eat |
| campaign: | | | | 6. Develop a master schedule of when emails will be |
| 1. Decide on an email provider if you don't have one. I | | | | sent for each campaign. To make the process of |
| suggest you pick a provider known for a high | | | | managing campaigns easier, most email providers |
| delivery rate such as Aweber. | | | | provide a system that enables you to schedule emails |
| 2. Gather all of the email addresses you currently | | | | in advance. |
| have and load them into your email account. You can | | | | If you haven't begun to use email marketing as part |
| find email addresses from such locations as: | | | | of the overall marketing for your practice, you should |
| - Your practice billing system | | | | seriously consider it. |
| - Business cards left by vendors and other companies | | | | |