| If you are planning an email marketing campaign | | | | promotional; this will help to gain attention. |
| there are chances that your mails might be tagged as | | | | 3. Mass Mail: Never send mass mail to receivers |
| spam. Often emails sent on a large scale are labeled | | | | through disreputable email sending software. There is |
| as 'spam' by the receiver, even though it might have | | | | a 100% chance of being tagged as a spammer this |
| incredible offers and interesting information. Besides, | | | | way since this software may send random email and |
| as an email marketer you might lose several possible | | | | or send to inappropriate people who did not officially |
| customers just like that. Thus, your email must avoid | | | | subscribe to their lists who will report your messages |
| being tagged as 'spam'. Below are some tips that will | | | | as spam.. |
| help you to avoid such troubles. | | | | 4. Direct Mail: In order to avoid being labeled as spam, |
| 1. Words: A few words are often considered the | | | | send your newsletter to only the people subscribing |
| trade mark of a spam message. Email receivers use | | | | your regular messages. Thus, your email will not be |
| these words in email filters to strain spam mails. Thus, | | | | banned. Besides, you can paste half of the mail |
| you must avoid such phrases and keywords in your | | | | content in the body and leave a link at the base. |
| mail. Some of these usual words include 'click here | | | | Interested people will click on the click and read the |
| now', 'free', 'gifts', 'special and exclusive offers' etc. | | | | entire mail. |
| Further, substitute these words with 'no cost, 'bonus', | | | | 5. Test with Email Filters: Test your mail with email |
| 'promotions', etc, as these words are less common. | | | | filters and check whether there are any 'spam' |
| 2. Fonts: In email marketing, people often use | | | | elements in your mail. Some filters track spam mails |
| different font size, colored fonts and colored | | | | through keywords and others through distribution |
| background. Avoid this. Make use of similar fonts | | | | methods. If you have a good ecommerce solution |
| through the email text; however, you can make the | | | | package, the autoresponder part of it will come with |
| headings and subheadings bold. Use short and crispy | | | | this feature. So sending via such ecommerce |
| headlines and ensure that the content is not purely | | | | software will rarely be labeled as spam. |