| With mass collaboration and communication at our | | | | emails, you are able to keep your clients posted on all |
| fingertips, the Internet enables us to keep in contact | | | | the new and exciting things happening at your |
| with our clients with a few touches of the keys and | | | | company. An e-Newsletter System will allow you to |
| a simple click of the mouse. But look how it was just | | | | submit mass emails with a custom design that |
| 10 years ago - businesses would either have to | | | | matches the look-and-feel of your company's |
| phone their clients or send letters on a monthly basis | | | | website. |
| to stay in touch. | | | | 2. To target your current clients with direct emails |
| In today's online world we can simply send emails to | | | | promoting a new product or service If you're |
| our clients to touch base with them and see how | | | | creative enough, you can use an e-Newsletter |
| things are going with their business. This method of | | | | System to send out targeted mass emails. Through a |
| communication has enabled businesses to keep their | | | | simple mail merge feature, you can customize each |
| clients satisfied and ultimately gain more business | | | | email for each client. For example, one email will say |
| over time. | | | | Dear Jane while another will say Dear John. This |
| You'd be surprised what a simple "touch-base" email | | | | method of sending mass, yet targeted (direct), |
| can do | | | | emails offers a great way to save time, target your |
| Hi John, | | | | clients, and gain new business. |
| How have you been? How's the family? | | | | 3. To land new clients from a prospective list of |
| I just wanted to check in with you to see how | | | | contacts Do you have a list of prospective clients? |
| business was going. | | | | Are you wondering, what is the best way to target |
| I hope all is well... I await your reply. | | | | them with your new service? Well think about |
| Daryl | | | | sending customized emails to each one. Dear Jane, I |
| This simple email can trigger something inside your | | | | was searching Google and found your company's |
| client's head and make them realize they need your | | | | website. We have a service that will increase sales |
| company's assistance for a new venture they are | | | | for your "online shoe company". I would like just 5 |
| working on. | | | | minutes of your time to speak to you about how I |
| Now let's take this to the next level. Do you utilize or | | | | believe we could help your business. Please contact |
| submit e-Newsletters for your business? Do you | | | | me at your earliest convenience. Daryl H. Bryant Now |
| have a means to send mass emails out to your | | | | think about the possibilities. What if you had a list of |
| clients or prospective clients? | | | | 1000 email addresses of "online shoe companies" and |
| If not, then why not? | | | | you send them this targeted (direct) email. I bet you'll |
| Having an e-Newsletter System that allows you to | | | | receive a 5% - 10% response rate from this simple |
| keep in touch with your current clients as well as | | | | email. |
| target potential future clients is a great way to grow | | | | So do you see the opportunity here? Do you see |
| your business and vastly increase sales. | | | | the potential to implement an e-Newsletter System |
| Here are three things your business can accomplish | | | | for your business? Sending e-Newsletters to your |
| with a e-Newsletter System: | | | | current and prospective clients will be a great way to |
| | | | retain business, increase sales, keep you clients |
| 1. To periodically send out monthly newsletters to | | | | informed, and ultimately grow your company into the |
| your client list By sending out periodic newsletter | | | | future. |