| An Email Marketing Campaign is more than just a | | | | that 41.1% of the subscribers decide based on the |
| visually pleasing email. | | | | Subject Line. |
| What is then, the anatomy of a Highly Successful | | | | Invest 50% of your time of your subject line. I |
| Email Marketing Campaign? | | | | promise, it will make all the difference. |
| The answer is obvious. The highest response to your | | | | 5. Dog Poo to Cat Lovers? |
| call-to-action. | | | | It REALLY doesn't matter if you have double opt-in, |
| How do you do that? | | | | triple opt-in or quadruple opt-in. If the content is not |
| What do you want to do? | | | | relevant to your reader, then you are spamming. |
| Increase sales? Increase web traffic? | | | | Deliver on what you promised when you offered an |
| Or just to build brand awareness on your product | | | | opt-in, no two ways about it. Most people weren't |
| branding. | | | | born yesterday. Then they click on the "Spam" |
| That's the first part. It's all moot if your email is not | | | | button, you become dog poo. Scooped and dumped. |
| delivered or even if it is, your subscriber doesn't read | | | | You wouldn't even know what hit you. |
| it. | | | | The "spam" button is the easiest way to scoop and |
| There are no hidden secrets, but there are few | | | | dump. It&'s automatic. No emotional baggage. No |
| principals that you can observe to maximise your | | | | guilt. They won't unsubscribe. There you are happily |
| rate of success. | | | | thinking that you've got a million subscribers. Not! |
| 1. Permission Based | | | | 6. Ladida, What Do I Do Next? |
| You wouldn't want to receive unsolicited emails. Don't | | | | It might SEEM like common sense, but common |
| do it to someone else. The rule works both ways. | | | | sense it isn't. Many emails fail to include a call to |
| Get permission. Whatever it takes. Sending unsolicited | | | | action. You DO want some outcome right? Or are |
| email messages annoys people, as well as hurt your | | | | you happily just sending out bits of information? You |
| reputation as a sender. The first and VERY critical | | | | know that the purpose for you to send out the |
| step to permission-based email marketing is to build | | | | emails is to sell something. Even if it's just yourself to |
| your own email list, not buy it from somewhere else. | | | | your fans, ask for a response! |
| One very powerful and proven way is with Opt-In | | | | 7. Test! Test! Test! |
| forms on your website. There are many ways to get | | | | I cannot stress enough on this point. If your email is |
| users to register or opt-in. That deserves another | | | | in HTML, you need to test it before you send. At |
| posting on it's own but essentially, give something | | | | least on the major email software, like Outlook and |
| away. That's the easiest way. Go on, you can do it. | | | | even web-based email clients like Hotmail, Google Mail |
| 2. Single is not enough, use a Double | | | | and Yahoo Mail. You will be surprised how the email |
| A single Opt-In is no longer enough. Double Opt-In is | | | | could look different in each of them. |
| a better practice now. What does this mean? | | | | 8. Getting Close And Personal |
| In a double Opt-In mailing list, you require for the | | | | We've all got names. It's nice to be called our name. |
| user to confirm their registration with the email that | | | | That's who we are. When someone calls our names, |
| they will receive after they first register. It's a | | | | we respond. Emails don't work any differently. Be |
| double-edged sword, all emails are confirmed before | | | | personal. At very the least, use the recipient's name. |
| they are added to the mailing list, so you'll get a real | | | | If you can do more with the content, great! |
| working email and the user acknowledges that he | | | | Remember my name. |
| does want to be included. Some refer to this as | | | | 9. Save Time, Save Money and Make Fans |
| confirmed subscription or closed-loop opt-in. | | | | Any serious Internet Marketer will know that without |
| 3. Keep You List Clean | | | | a system, managing email campaigns become a |
| Cleanliness is next to Godliness. Sometimes, it's more | | | | nightmare. A complete Email Marketing Solution like |
| so. Keep your mailing list clean! Remove all bad email | | | | Jive!(TM) not only give you features like double |
| addresses that for some reason, no longer exist or | | | | opt-in, personalization, it will also track all the emails |
| fail to be delivered. Not only will you reduce traffic, | | | | you send. Every single one. That is so important |
| you reduce the likelihood of you being marked as a | | | | when you need to see what's happening AFTER you |
| spammer. Another reason is that you will get a | | | | send the emails, that's when the fun begins, that's |
| better idea of the numbers that you are working | | | | also when you get to know the truth. |
| with are real and not wonder why you have such | | | | The reports don't only give you an overall picture on |
| bad response! | | | | the performance of your campaign, it also gives you |
| 4. Subject is KING (and Queen and the entire | | | | the opportunity to improve your email marketing |
| Kingdom over) | | | | campaign. |
| Subscribers decide to read an email (or not) based on | | | | Hey, when you understand that much, who's not a |
| several factors. Research (Return Path, Inc), indicates | | | | friend? |