| First we had the original Google search that evolved | | | | your start button, perhaps some quick launch icons, |
| into the leader in its class. In fact, it became so | | | | the clock, and the system tray. Search engines and |
| popular that the word "google" worked its way into | | | | marketers have realized that to maintain and increase |
| our everyday language as a verb, as in "to google" | | | | their competitive status, they will need to find ways |
| something. Google later introduced a toolbar that was | | | | to get surfers and customers to invite them to their |
| plug-in for some browsers like Internet Explorer. The | | | | desktops. |
| Google toolbar features a direct Google search box | | | | The deskbar features quick access to Google's |
| with quick access to image and group searches, a | | | | results, no matter which application you're currently |
| pop-up blocker, and for Internet marketers mostly, a | | | | using. Researching a class report? Check facts and |
| PageRank (PR) indicator. | | | | sources quickly. Working in Excel? Look up the |
| With competition like Yahoo and MSN threatening to | | | | formula to calculate the volume of a tube easily. |
| start nipping at Google's heels, Google has introduced | | | | Following breaking news? Check it from the deskbar |
| several new services to try to stay ahead of the | | | | without leaving Photoshop! You'll be able to preview |
| pack. Recently they introduced Gmail, their | | | | your search results with the small "floater" window |
| web-based free email service (currently offered by | | | | that will close automatically. |
| invitation only). And still in the Google lab is the | | | | From students to senior executives, from casual |
| Google Deskbar (for Windows users only). | | | | surfers to serious Internet marketers, the Google |
| The Google deskbar is a plug-in that resides in the | | | | Deskbar may add to your productivity and fun online. |
| Windows taskbar, the little control panel that contains | | | | It's worth a look. |