| Every service needs to be flexible enough to meet | | | | to spend lots of time reading the how-to guides. |
| the need of current age. Email marketing is also no | | | | 4. Segmentation: |
| exception, with time this form of direct marketing | | | | Target and win! List segmentation is a great feature |
| has evolved as one of the most powerful marketing | | | | to achieve that and hence considered as a |
| techniques. However, current age demands some | | | | must-have feature. The most important outcome of |
| power features so that email campaigns become | | | | good segmentation is lower opt-outs. Location based |
| more successful. | | | | email marketing campaign is a good example of |
| 1. Social networks integration: | | | | common use of segmentation. |
| All major social networks sharing option should be | | | | 5. Geo-location based reporting: |
| provided with emails, so that recipients can share the | | | | Reporting is an essential component of every |
| email with others. This feature acts as a great | | | | service, and it should deliver what is expected by |
| weapon to spread the information contained in email. | | | | users. In case of marketing, it is required to know |
| After all, we cannot ignore the power of social | | | | the locations of customers. Therefore, opens, clicks |
| networks from marketing perspective in today's | | | | must be tracked using Geo-location based reporting |
| world. | | | | tool. This is required so that senders can make |
| 2. Google Analytics integration: | | | | localization-based decisions with ease. |
| It is important to measure the ROI, and this feature | | | | Therefore, next time you try a service, look for |
| is necessary for that. Senders should know who visit | | | | these features, but remember the success of email |
| their sites by clicking a link from the email, and when | | | | marketing campaigns depend a lot on you. People still |
| Google Analytics is integrated with email, it becomes | | | | open emails by looking at the subject lines, and only |
| easier to track that. | | | | relevant content can make your recipients read your |
| 3. Simplicity: | | | | message, and these two important factors (subject |
| Email marketing service should be simple to enough | | | | line and content) will always be the key to successful |
| so that even non technical users can learn how to | | | | email campaign. |
| use the system within hours. In this age, no one likes | | | | |