| Email is still the primary communication tool on the | | | | join my email list page on your site you will soon fill |
| web. It has great potential if used as a marketing | | | | your database. |
| tool, and you are better off harnessing that potential | | | | - A relationship with your customers: you will need a |
| by creating an advanced email marketing program. | | | | solid relationship with your customers in order to |
| Having an advanced email marketing program in place | | | | maintain a successful proactive email marketing |
| has many advantages: | | | | program. |
| - Email marketing is cost effective: it will not cost you | | | | - To remove dead connections: you must regularly |
| a lot to send emails to your customers. | | | | remove unresponsive emails from your database. |
| - It is time efficient: you will not waste your | | | | That way you do not waste resources that could |
| customers' or your time by sending a short and to | | | | have been used for another healthy connection. |
| the point email. | | | | - Consistency: you need to be consistent in your |
| - It is target specific: you know exactly who you are | | | | emails, from the email you send from to your |
| sending those emails to, so you can customize the | | | | customers to the message involved. |
| message for them. | | | | - Attention grabbing subjects: you need to attract |
| - It is simple: you will not need a lot of expertise to | | | | you targets attention. Your email should stand out |
| create a good email marketing program. | | | | among the hundreds of other emails in your target's |
| - It is proactive: you don't wait for the customers to | | | | inbox. |
| come to you, you seek them out. | | | | - Authentic content: your content must be honest, |
| Now that you know the advantages of good email | | | | no tricks or false promises. |
| marketing program, how do you start on crating | | | | - Follow through: you need to follow through after |
| one? You will need: | | | | you send emails; the user must see what you |
| - A database: you will need a constantly updated and | | | | promised when he visits your site. |
| maintained database full of emails. By having a simple | | | | |