| Starting any business online can be daunting if you | | | | Video marketing is huge to say the least. YouTube is |
| don't have a clear gameplan for marketing. | | | | a search engine and is the 3rd largest ranked site in |
| By reading this article, you will have definite action | | | | the world. So, obviously, you want to be where the |
| steps that you can take to put your Club Sea Breeze | | | | world is; where people hang out and connect and |
| business on the map. The good news is that all of | | | | search for information. YouTube is free to set up. As |
| these are free methods of advertising with the | | | | a matter of fact, another free service is TubeMogul |
| exception of pay-per-click. You can do all of this | | | | where you can submit your video there and it |
| yourself or you can outsource much of it. So here | | | | broadcasts it to several video hosting sites, not just |
| we go. | | | | YouTube. The more exposure you can get and more |
| 1) Share the Opportunity with Family and Friends. | | | | backlinks to your website and blog, the better. |
| In today's market where 'old school' methods like | | | | You will want to create attraction marketing style |
| talking to friends and family are outdated and | | | | videos. Meaning teach, educate and inform people. |
| completely not effective, you can break the rule this | | | | Your videos will educate people about your home |
| time. Because of this particular business model, which | | | | based business opportunity. You will share testimonies |
| has never before been seen, it's very conducive to | | | | about the products and customer service, the |
| fast paced teamwork where everyone benefits. If | | | | company as a whole. |
| you look at the compensation structure, it's one in | | | | You will teach people how to market. Some of your |
| which families, friends and neighbors can work | | | | videos will be head shots, some will be action shots |
| together to help each other cycle off. The simplicity | | | | where perhaps you're walking in a park or fishing on |
| of the small 2x2 revolving matrix benefits everyone | | | | a boat or playing with the kids on vacation. Some |
| from teamwork. | | | | videos may be powerpoint presentations or screen |
| 2) Set up a Blog | | | | shots. Whatever you know about marketing and |
| Use your blog to let people know about you. People | | | | what you know about Club Sea Breeze, those are |
| want to do business with those they know, like and | | | | things you want to do videos about. |
| trust. So the pages on your blog may be "About Me", | | | | You can post your videos on your blog as well and |
| "Contact Me"," About Club Sea Breeze", "Resources", | | | | repurpose your content. |
| Life and Family". Of course, it's your business and | | | | 6. Set up a Facebook Account |
| you'll want to set it up to your liking. | | | | Facebook, like YouTube, is in the top 5 visited search |
| Your blog can be or choose more of a business | | | | engines in the world. Again, you want to be where |
| sounding blog name. Keep this in mind however. | | | | the people are. Set up a profile where others can |
| Ultimately you are marketing and selling yourself. Your | | | | meet you and learn more about what you have to |
| business is YOU, INC. The companies you choose to | | | | offer. You can actually set up a Fan Page which is |
| market may come and go, but you will always be | | | | designed for business. Your personal Facebook Profile |
| you. The majority of home business owners just | | | | can be used strictly for your family and friends. |
| don't get this and they are out there trying to be | | | | There is no cost to set up a Facebook profile or Fan |
| salesmen of products and services. Who wants to do | | | | Pages. |
| that? | | | | 7. Set up a Twitter Account |
| At any rate, anyone in business today should have a | | | | Twitter is micro blogging. You only have 140 |
| blog. I recommend using the Wordpress.org platform | | | | characters you can post at any one time. It's fast |
| and have it self-hosted. Reason being, you have | | | | and simple. You will begin to have people 'follow' you. |
| control of your blog. If it's not self hosted, you run | | | | And you will 'follow' others. Those you follow will be |
| the risk of having it deleted. | | | | individuals you want to connect with and those who |
| 3. Set up an Autoresponder Account for Lead | | | | follow you are people online who are interested in |
| Collection and Follow Up Communication | | | | what you have to say. Your following is your list. The |
| As you begin to advertise and share the business | | | | idea is to provide value for your list. Teach, educate, |
| opportunity, you want a way to capture the names | | | | inform, and share. It's the same as the rest of your |
| and emails of those visiting your website and blog | | | | marketing. Always keep it 'attraction' marketing |
| (your store basically). You will create your opt-in form | | | | based. Twitter is free to set up and use. You will find |
| inside your autoresponder account, then copy the | | | | having a Twitter client like Hootsuite will come in |
| HTML code the system generates for you and | | | | handy once you start to gain a following. It will help |
| simply paste that onto your blog or website. This | | | | you be better organized. |
| way, your leads will enter their contact information to | | | | 8. Pay Per Click |
| learn more about the opportunity. Aweber and Get | | | | This is a paid advertising method. It's the ads you |
| Response are both good companies to work with for | | | | see on Google, Yahoo and MSN, among others. You |
| your autoresponder. | | | | will pay a specific amount of money each time |
| You will want to create some emails about Club Sea | | | | someone clicks on your ad. Therefore, it will be |
| Breeze that you can program into your | | | | important to have a good ad and then a good |
| autoresponder to be sent out on your behalf at | | | | capture page (opt-in) page and be sure to set your |
| specific intervals. This is the beauty of internet | | | | daily budget so your costs don't get out of hand. |
| automation. It's what allows you and your family to | | | | There is a learning curve to pay-per-click advertising |
| be gone on vacation and your leads are receiving | | | | so grab a good course for learn how to do this. |
| communication from you. You will also have the ability | | | | 9. Live Webinars for Questions and Answers |
| to send an email broadcast to everyone on your list | | | | Once you have prospects on your list and you're |
| when you have breaking news, webinars and | | | | following up with them through your email series, you |
| updates about the company. | | | | will want to invite them offline to live webinars so |
| 4. Build a Website | | | | they can participate in question and answer sessions. |
| When you join Club Sea Breeze, you will be given | | | | Most companies offer live Q&A webinars to the |
| two comprehensive company replicated websites. | | | | public, however, you may want to host your own to |
| One is for the product and the other is for the | | | | show your prospects how to market. It's a great |
| product and opportunity combo. So, why would you | | | | way for your prospects to see that you care about |
| need another website? Because the company | | | | their success and you're a real 'down to earth' |
| websites brand the company and not you. This is | | | | person. Again, people want to do business with those |
| true of any home based business opportunity. The | | | | they know, like and trust and who are reachable, |
| company you represent gives you a nice company | | | | warm and friendly. |
| website, but it's all about the company, the products | | | | 10. Write Articles about Marketing Strategies |
| and services and does nothing to brand it's affiliates. | | | | Articles are another free source of advertising. |
| As you begin your marketing, it's better for you to | | | | Articles are to inform and teach the public. Take this |
| have your leads and prospects land on a website | | | | one for example. This article is teaching you what to |
| with you greeting them. This would be a web page | | | | do, or at least making valuable recommendations so |
| that you create with your headline, your "hello and | | | | you can succeed in your home business. It's not |
| welcome" video and your opt-in form. From there, | | | | selling a particular business opportunity or pushing |
| you can send them over to your replicated website. | | | | products and services. Nobody cares. What people |
| This is called personal branding. | | | | want from articles, is the 'how to', the 'review', the |
| There are many, many website building software | | | | 'information'. |
| programs out there. Ask around, check with your | | | | Keep in mind the best articles are between 400 and |
| sponsor and find out what they use. There are also | | | | 500 words whereas this is much longer because of |
| coaches who can help you step by step with your | | | | the nature of what I'm talking about. You will want |
| website, you just have to ask around. | | | | to write articles with your keywords or they won't |
| 5. Make Videos | | | | be found. |