| Email marketing has been the hub of the marketing | | | | formulating a system which delivers marketing |
| campaigns of many businesses for years until the | | | | messages without all of the obstacles that are |
| Instant Desktop Sender method came along. In its | | | | increasingly being seen to get in the way of |
| short tenure as a product available to companies that | | | | businesses that are trying to survive the tough |
| are looking for marketing exposure, the hurdles of | | | | economical times that we find ourselves in. With the |
| email marketing that not many marketers | | | | messages being sent to the Desktop over email, it's |
| acknowledge have been overcome by a simple | | | | efficiency is unquestionable. |
| system that works. | | | | Known as the Instant Desktop Sender method, the |
| The Instant Desktop Sender method comes after | | | | product has been seen by companies trying to |
| new information came to light about the incredibly | | | | market their services as genius. The only difference |
| harsh protocols of webmail providers like Yahoo! Mail | | | | between email marketing and the Desktop delivery |
| and GMail, both of which have stringent filters in place | | | | system is literally the method of delivery. With email |
| which detect messages that could be potentially | | | | marketing tools having an impressive amount of |
| flagged as spam and intercept them into a separate | | | | resources like design templates and settings, this |
| folder away from the user's inbox. | | | | piece of software has emulated all of the good parts |
| With many people simply entering their spam box | | | | of email marketing software packages without the |
| without consulting the messages that have been | | | | inconvenience of delivery. |
| filtered, businesses that have solely relied on email | | | | Just like email, statistics can be seen on the success |
| marketing have found that their success rates | | | | of the marketing campaigns you use. Further, |
| dwindled because of the emails that were being lost | | | | messages are more likely to get to customers as |
| after being flagged as spam. | | | | they appear in eye vision on the Desktop without |
| The Instant Desktop Sender method aims to be a | | | | any login to an email client required. |
| refreshing change from conventional emails, where | | | | There have also been fears of privacy being |
| over 90% of the emails which are distributed to | | | | affected, but as the business can withdraw |
| users around the world are unwanted and are | | | | marketing messages at any time, many customers |
| flagged as spam. Plus, with many messages finding | | | | are being assured of the safety of enjoying direct |
| their way to the inbox and adding up with incredible | | | | marketing without any implications from spam filters |
| momentum, some businesses are finding they are | | | | or spyware. |
| losing out again because they have defunct email | | | | Businesses have had to adapt because of these |
| addresses that are no longer being checked. | | | | tough economic times and the fact that marketing is |
| After all, is a user really going to notify the | | | | not as easy as it once was. The Instant Desktop |
| businesses that they had subscribed to that their | | | | Sender method proves that where there's a will, |
| email address has changed? | | | | there's a way. |
| A businessman aimed to address that problem by | | | | |