| A couple of years back there used to be ads all over | | | | ISP and also to the program you are representing if |
| the place advertising bulk email software. Their ads | | | | you are an affiliate. They will go out of their way to |
| read "we blast your ads to millions" and on the face | | | | give you as many problems as possible. Your |
| of it looked like a wonderful idea. However the reality | | | | business reputation will often be ruined by these |
| is not so rosy. When you send out unsolicited | | | | complaints and you will definitely be banned from any |
| information especially if it is ads and the recipients | | | | affiliate program you may have promoted. In short it |
| have not asked you for any information by giving | | | | is a sure fire way to ruin your business. |
| their express permission it is Spam. This can get you | | | | The only way to do bulk email marketing is to make |
| into all sorts of trouble. | | | | sure that all the people you are sending your |
| These bulk email software systems are very | | | | message to are truly opt-in. This means that they |
| dangerous for your business because they send out | | | | have given express permission to you to write to |
| your ad to people who have never asked for | | | | them. Without this permission you are sending |
| information from you. The emails they collect are | | | | unsolicited mail, which is illegal Spam. |
| from surveys and online questionnaires and some are | | | | However not all bulk email is necessarily bad. Opt-in |
| even harvested illegally. They are often just | | | | newsletters are the best form of bulk email |
| harvested from random websites and collected from | | | | marketing. You can send your messages without fear |
| anywhere and everywhere. The emails you send out | | | | of reprisals to a large list of your opt-in subscribers |
| with this software are definitely Spam and you will | | | | who have specifically given you permission to send |
| get a multitude of complaints and problems. | | | | information to them. This is the proper way to do |
| Here are a few of the dire consequences that can | | | | this form of marketing and as such is very |
| happen: | | | | successful. So when you send out your messages |
| Your ISP can shut down your business, because of | | | | think carefully and stay away from offers who are |
| excessive Spam complaints. Anti Spammers are | | | | obviously not sending to opt-in subscribes and can |
| aggressive groups of people who complain to your | | | | harm your business or even destroy it. |