| Co-registration leads, or coreg leads for short, are | | | | possible to ensure that your leads are still new. The |
| the only types of leads that you should consider | | | | older your coreg leads are, the more likely they'll |
| buying. Purchasing bulk email lists from shady lead | | | | report your emails as spam because they won't |
| brokers is not such a great idea. Coreg leads are | | | | remember signing up for any lists. In your welcome |
| leads who agreed to sign-up for multiple lists by | | | | email, introduce yourself, tell them how they got |
| submitting their information once. If you have ever | | | | onto your list, and stress the fact that if at anytime |
| signed up for something and seen a box which said | | | | they want to unsubscribe from your mailing list, they |
| something like "check this box to receive information | | | | can do it by simply clicking the unsubscribe link at the |
| on this topic", then you have seen co-registration in | | | | bottom of each email that you send out. By |
| action. | | | | introducing yourself to them and letting them know |
| Major autoresponders like Aweber or GetResponse | | | | that they can opt-out at anytime, you are building |
| do not allow the import of coreg leads to your | | | | trust with your subscriber. |
| accounts there, so you will have to use an | | | | You should not try to sell anything to your coreg |
| autoresponder which you install on your own server. | | | | leads for multiple reasons. Firstly, your leads won't |
| Third party autoresponder services do not allow you | | | | really trust you enough to buy from you. Secondly, |
| to import purchased leads because they don't want | | | | you won't be too familiar with your coreg list |
| to get spam complaints, which are common to get | | | | because you didn't build it, therefore you won't know |
| from purchased leads. | | | | what types of products and what types of |
| Coreg leads should be treated very differently from | | | | information will be of interest to them. |
| your typical double opt-in subscriber. Your typical | | | | The solution to this is to offering a lot of free quality |
| double opt-in subscriber has explicitly given you | | | | content to your list both to warm them up to you |
| permission to send them emails in return for | | | | and to observe which topics appeal to them most. |
| whatever you gave them as an incentive to opt-in. | | | | Make them double opt-in to your lists, which you |
| Coreg leads on the other hand have never heard of | | | | should host using a third party autoresponder, so that |
| you before and technically have not given you | | | | you can identify the preferences of your |
| permission to email them. They signed up somewhere | | | | action-takers and promote more targeted offers to |
| knowing that their information would be given to | | | | them in the future. If you play it right, a single coreg |
| other parties, but they weren't sure whom exactly it | | | | list can be transformed into multiple targeted lists of |
| would be given to. | | | | double opt-in subscribers, and that's why purchasing |
| Once you have imported all your leads into your | | | | coreg leads can be very profitable for your business |
| server based autoresponder, you will need to send | | | | in the long run. |
| out a welcome and introduction email as soon as | | | | |