| Promoting an offline business? Then you should | | | | simply log into the site, set up a new autoresponder |
| consider becoming an online email marketer. There is | | | | and put in a welcoming e-mail that includes the report |
| no more powerful way to promote your offline | | | | as an attachment. Your account will come with an |
| business online than with email based marketing, in | | | | e-mail address for those subscribing and also a form |
| part because few if any of your offline competitors | | | | generator. If you have a company website or blog, |
| will know they should become an online email | | | | generate an optin form and put it on your site along |
| marketer too! | | | | with information about their free report. |
| Email based marketing can be defined as building | | | | If you don't have a site, you can use articles, |
| opt-in list of targeted prospects, then using email | | | | podcasts, videos, social networking and social media |
| newsletter software to brand your company, your | | | | sites to get the word out, each time giving them the |
| services and your products by sending your business | | | | link they can use to e-mail their optin to your |
| ezine to those targeted leads. Whether your | | | | autoresponder and get their free report. This is true |
| company is currently selling locally, regionally, nationally | | | | email based marketing, since it doesn't require you to |
| or internationally you can raise your profile in your | | | | have a site or blog to get started with your email |
| industry and increase sales by learning the | | | | newsletter. And don't forget to let your offline |
| ins-and-outs of being an online email marketer. | | | | customers and visitors know that you have that free |
| To get started with email based marketing, it's best | | | | report available too - collecting their email marketing |
| to think of it as optin marketing - you need to focus | | | | addresses can help you retain and upsell existing |
| first on what would get your best prospects to optin | | | | customers and create new customers from your |
| to your email marketing. Since most people come | | | | offline visitors who may not have been ready to buy |
| online looking for information on a particular subject, | | | | when they visited your company. |
| study your target market's demographics and discern | | | | Becoming an email marketer through email based |
| what information they'd be most likely to search for | | | | marketing can really help boost your company's |
| online. Then write a series of free reports that would | | | | bottom line, and your business ezine can easily |
| give them the information they're looking for, being | | | | become the base for a future website or blog to |
| sure to title each so that it's obvious what | | | | help both your offline business volume and your |
| information is available in that report. | | | | marketing with email. And if you do well enough as |
| Next, you'll need a service to register your email | | | | an email marketer, you may just decide to branch |
| marketing addresses as prospects opt in, and to let | | | | into email affiliate marketing in your own niche or a |
| you send email broadcasts to those email marketing | | | | related field - after all, everyone can use a few new |
| addresses. For business ezine marketing with email, | | | | income streams, and email affiliate marketing will |
| best to use a professional autoresponder service to | | | | come naturally to you once you've established |
| handle all of that. Once you have your account, you | | | | yourself as an online email marketer! |