Breaking the Email Addiction

When I first read "The 4-Hour Workweek by TimSome More Email Tips
Ferris," I thought the guy was nuts. I could swallow aHaving successfully followed Tim's advice, for the
4-hour workday, but a 4-hour work week? The guymost part, I have to say that he is right. Here are a
had to be nuts.few of my own tips that I would add:
I'm still not sure that everything he suggests in his- When you do check email, be prepared to act on
book is right on the money, but the guy has somethem. Deal with whatever issues they bring up and
serious time-savings ideas for the small businessget them out of your inbox. If you can't handle them
owner. One of his tips that really "popped" for meright away, delegate and defer them. Again, get
was checking email only twice a day.them out of your inbox.
Check Email Only Twice (Yes, Twice) per Day- If you are concerned about handling any urgent
He suggests picking two times-and two timesissues that have cropped up during the night,
only-during the day to check email. Why? Becauseconsider hiring a virtual assistant to check email for
email is a distraction. It's also an addiction for a lot ofyou first thing in the morning. A quality assistant can
people, although these days Twitter might be morerespond to people who have emailed during the night,
of an addiction than even email. In any case, theand soothe any ruffled feathers until you are ready
latest studies show that over 11 million people areto tackle email.
emailaholics. With mobile devices, people are now- Consider sorting your email alphabetically by sender
checking email at the dinner table and sitting on thewhen you go to answer your emails. This allows you
toilet. Ick!to handle some emails in bulk. For instance, I
As a small business owner, checking email all the timesubscribe to a lot of email newsletters and ezines.
can really take you away from the important aspectsWhen I'm pressed for time and know I don't have
of your business. One reason that Tim doesn'ttime to read these emails, I just delete them. Having
recommend checking email first thing in the morning ismy inbox sorted by sender allows me to delete them
because that plunges you immediately into distraction.in bulk.
Use Your Mornings to Make MoneyYou'll be surprised how much time you can save by
Instead, he recommends you spend your mornings innot checking email all the time. It's tempting to check
important, money-making projects that will really fuelyour email every time you hear that familiar "Ding!"
your business. You need some serious head-space tothat tells you that you've got mail. To avoid this
really work on these projects, and email has thetemptation, don't have your email program open
effect of dragging you down into the minutiae ofexcept during your chosen times during the day. As
your business. When you're down in the trenches ofthey say, "If you walk into a barbershop, expect to
your business, it can be really hard to see the bigcome out with a haircut." If you have your email
picture, which is where, as a small business owner,program open, expect to wilt in the face of
you have a chance to really make your businesstemptation and check it!
unique and profitable.