| u have ever stayed at a nice hotel, then you have | | | | email addresses and first names to your account as |
| probably seen the hotel’s Concierge. The role | | | | you collect them. Over time, you will find that you will |
| of the Concierge is to assist guests with information | | | | continue to broaden your reach to more and more of |
| and service to enhance their stay. What would | | | | your book of business. In essence, it becomes more |
| happen if you took the idea of the Concierge and | | | | valuable to you as times goes by. |
| applied it to the way you service your agency | | | | Here are some ways that you will have your clients |
| clients? | | | | earnestly giving you their email addresses while at |
| I have no doubt that you currently provide excellent | | | | the same time providing your clients a Concierge |
| customer service to your clients. If you are reading | | | | Agency Experience. Keep in mind that everyone |
| this article, then it must be important to you as an | | | | operates from the mindset of |
| agency owner. As you read this special report, | | | | “what’s in it for me?” That is |
| you’ll discover some techniques that will have | | | | simply human nature. The secret to creating the |
| your clients exclaiming praises such as “You | | | | Concierge Agency Experience is by using your |
| are by far the best agency I have ever worked | | | | customer’s email account to make their |
| with!” more than they already are. | | | | interactions with your agency more effective and |
| It goes without saying that the stronger your | | | | efficient. Here are some examples. |
| relationships are with your clients, the less | | | | • Your customer calls your agency to add a |
| price-sensitive they will be when the company that | | | | car to his policy. Even though you know that he will |
| you represent endures a price increase. Since | | | | receive a new ID in the mail, you offer to email him |
| increasing client retention and referral business are | | | | one right away. |
| some of the key ingredients for agency growth, it | | | | • Your customer calls to make a payment |
| makes sense to make an effort to nurture your | | | | over the phone with her credit card. Rather than give |
| existing client relationships with some kind of | | | | her the reference number for the transaction over |
| dependable and automated process. | | | | the phone, you offer to email the confirmation |
| Gone are the days that you have only snail mail and | | | | information to her so it is stored in her email account |
| outbound phone communication as options to stay in | | | | where she can easily find it if she needs it. |
| touch with your clients. In fact, email marketing has | | | | • Your customer calls to get a quote on a |
| become more popular than ever across most | | | | cross line policy. You offer to email the quote for him |
| industries. With good reason. It works. It allows | | | | to view. |
| businesses of all sizes to stay in front of their | | | | You get the idea. The point is to identify the |
| customers. The good news is that there are some | | | | requests that your customers make and think of |
| programs that allow you to create your own client | | | | ways to provide it to them with the use of their |
| email communication. The bad news is that it takes | | | | email address. This makes their agency experience a |
| considerable time and energy to keep up with the | | | | Concierge Agency Experience. |
| demands of publishing email communications on a | | | | Once you tailor this to your agency, you will find that |
| consistent schedule to yield the results that you are | | | | it is rewarding to see your agency’s email |
| looking for. | | | | contact list growing quickly. This will fuel your account |
| With email marketing, you now have the command | | | | list to automatically keep you in front of your clients |
| of a tool that provides your clients with email | | | | each month so that you can continue to create value |
| marketing campaigns that look as if they have come | | | | for your clients. |
| directly from you. Best of all, there are services that | | | | In the end, clients who feel like they are getting |
| do 98% of the work for you. All you do is input your | | | | value from your agency will stay and they will send |
| agency’s contact information and upload your | | | | you their friends and family. |
| pictures. From there, simply add your client’s | | | | |