| AWeber have just made a major overhaul to their | | | | - Made a purchase (did you know that you can track |
| analytic systems, they've termed it Broadcast | | | | email-driven sales in AWeber?) |
| Quickstats. | | | | Not Only Are AWeber QuickStats Useful and |
| This new tool not only helps you see how your email | | | | Easy-to-Read... They're Actionable, Too! |
| marketing campaigns perform, but also makes it easy | | | | One of the most powerful things you can do when |
| to take action to increase your response rates and | | | | you know who clicked a link, or didn't open an email, |
| conversions. | | | | is segment out those subscribers and broadcast only |
| AWeber's QuickStats analytic systems make it easy | | | | to them. This is a really effective way to talk to |
| to understand how your broadcasts performed by | | | | people who are interested in a particular product, |
| showing you detailed statistics on: | | | | feature, part of your website or anything else you're |
| - Opens | | | | linking to. It also means you're not pestering someone |
| - Clicks | | | | who you know isn't interested. |
| - Web Hits and Traffic | | | | Plus, when you're able to identify who didn't open |
| - Unsubscribes | | | | your newsletter or click on your link, and then email |
| Even better, you can use the data to identify | | | | only those people, you can: |
| responsive and non-responsive groups of subscribers | | | | - Make an alternate offer |
| - those people who do any or all of the following: | | | | - Find out what their objections are |
| - Opened the email | | | | - Send other targeted and relevant email campaigns |
| - Didn't open it | | | | to increase your conversions |
| - Clicked a given link | | | | As you can see, AWeber's Quickstats is a really |
| - Didn't click that link | | | | essential tools for your email marketing. |