| Email service providers like Yahoo and Hotmail use | | | | - Body contains '///////////////' |
| junk and adult content filters to protect users from | | | | - Body contains 'cheque or money order' |
| spam. | | | | Email formats |
| Here is the Microsoft description of what the junk | | | | HTML emails are the most popular format used by |
| words filter looks for and where they filter looks for | | | | Online Marketers. They create a more distinctive |
| them: | | | | look, have greater functionality, are more polished |
| From: | | | | and have stronger branding. |
| - First eight characters of From are digits | | | | But unfortunately: |
| - From contains 'sales@' | | | | - Not all email software can read HTML |
| - From contains 'success' | | | | - Some users don't want to read HTML emails and |
| - From contains 'success@' | | | | switch of this facility |
| - From contains 'mail@' | | | | - HTML emails are usually larger in size and can meet |
| - From contains '@public' | | | | the software's limit (25k max) |
| - From contains '@savvy' | | | | - Most often has to be read while connected to the |
| - From contains 'profits@' | | | | internet |
| - From contains 'hello@' | | | | - Forwarding not always possible |
| To: | | | | - Can be blocked by corporate firewalls |
| - To contains 'friend@' | | | | If your recipient's preferences are not known it is |
| - To contains 'public@' | | | | best practise to send a Plain Text email along side |
| - To contains 'success@' | | | | your HTML copy. If their email software does not |
| Subjects: | | | | except HTML emails the Plain Text version will enter |
| - Subject contains a advertisement | | | | the inbox instead. Within your Plain Text email you |
| - Subject contains '!' & '£' | | | | should have a link to a landing page that will display |
| - Subject contains '!' & 'free' | | | | your HTML email version. |
| - Subject contains '££' | | | | Frequency and Timing |
| Body: | | | | Before you start to think about sending out |
| - Body contains 'money back' | | | | newsletters you need to think about how frequent |
| - Body contains 'cards accepted' | | | | you are going to send them out. |
| - Body contains 'removal instructions' | | | | It is generally believed anything more then twice a |
| - Body contains 'extra income' | | | | month is to frequent unless the reader has signed up |
| - Body contains '000' & '!!' | | | | more updates. A point to note regarding frequency is |
| - Body contains '£' | | | | the more frequent the email is, the shorter it should |
| - Body contains 'Dear friend' | | | | be. |
| - Body contains 'for free?' | | | | There are different theories about the best days to |
| - Body contains 'for free!' | | | | send out emails. This varies with each industry. It is |
| - Body contains 'Guarantee' | | | | recommended that B2B emails are best sent |
| - Body contains 'satisfaction' or 'absolute' | | | | between Tuesday and Thursday morning. The reason |
| - Body contains 'more info' & 'visit' | | | | for this is people are usually still in weekend mode on |
| - Body contains 'special promotion' | | | | Mondays and by Tuesdays they are ready to work. |
| - Body contains one-time mail' | | | | Fridays are regarded as a wine down day and people |
| - Body contains '££' | | | | mentally check out for the weekend. While B2C |
| - Body contains 'order today' | | | | entertainment emails is best sent over the weekend. |
| - Body contains 'order now!' | | | | You can always ask your subscribers how often and |
| - Body contains 'money-back guarantee' | | | | when they would like to receive emails at the time |
| - Body contains '100% satisfied' | | | | of registration. It is recommended to always A/B |
| - Body contains 'mlm' | | | | test each email you send to get the best response |
| - Body contains '@mlm' | | | | rate. |