| When I first began building my list and wrote my first | | | | 4th email: Another informative article about the topic |
| autoresponder campaign, I searched high and low for | | | | of your list. This time, not only include the link to your |
| easy to use information on how to build an | | | | web page, but include this copy: to learn more about |
| autoresponder campaign and found very little that | | | | __________, click here: |
| was effective. Sure, I found example after example | | | | 5th email: Send a link to a free gift from you. This |
| of campaigns I could use as a 'swipe file', but nothing | | | | must be a genuinely free gift, no strings, no first free |
| that really taught me the ropes. | | | | month, a genuinely free gift. |
| So, I hope this helps you write your first | | | | 6th email: Another informative article, just a link to |
| autoresponder email campaign. | | | | your site. |
| For some background, your email campaign must instill | | | | 7th email: Your first actual recommendation: Keep it |
| trust and yet begin to convert to sales immediately. | | | | simple: |
| Why? When someone first joins your campaign, they | | | | Example: |
| are most interested in what you have to offer. But if | | | | Dear {!first name}, |
| you bombard them with sales messages off the bat, | | | | Do you want to (topic of your list) better? |
| they lose that interest in a hurry. So how do you do | | | | Check this out: (link) |
| it? | | | | Do you want to do (topic of your list) better than |
| Structure each email like this: | | | | anybody else in your field? |
| 1st email: Thank them for subscribing, and give them | | | | I have discovered (created, found, purchased, etc.) |
| the link to whatever incentive you offered to join | | | | the best method yet for (topic of your list) |
| your list. | | | | (insert link) |
| 2nd email: An informative article about the topic of | | | | Let me know what you think. |
| your list. Include a link (no sales pitch) to your main | | | | (Your name) |
| web page. | | | | 8th email: Another informative article. |
| 3rd email: Another informative article about the topic | | | | Folks, this might sound simple, but just give it a try |
| of your list. Again, include a link with no sales pitch, to | | | | and let me know how it works for you. |
| your web page. | | | | |