| Autoresponders, also known as mailbots, automatic | | | | lesson. If you have fivetopics, then you can offer |
| email andemail on demand were derived from the | | | | your visitors a free 5-day course. Ifyou have ten |
| very popular fax ondemand and designed to | | | | topics, then you can offer your visitors a free |
| automatically respond to any emailmessage it | | | | 10-day course and so on. |
| receives with an automatic response. | | | | Separate each of your topics into course lessons. |
| Autoresponder programs vary from software set up | | | | Your firstlesson should welcome your subscriber to |
| to run withyour desktop email program and | | | | your course andexplain a little bit about what they |
| automatically answer yourincoming email to a script | | | | are going to learn, followedby the first lesson. |
| that runs on your server. The scriptmay run a | | | | The key to creating a successful autoresponder |
| Web-based autoresponder system that utilizes a | | | | course is toprovide quality information that will be of |
| webpage form, or it may run with your pop email | | | | interest to yourtarget audience. Each daily topic must |
| account on yourserver. It is programmed to | | | | contain valuableinformation or your reader may |
| automatically send out apredetermined message | | | | decide to unsubscribe. Inaddition, make sure you |
| when a message is received to aspecified script | | | | include information in regard to yourcourse such as |
| address or email address. | | | | the lesson number, lesson title, informationabout your |
| In addition to the standard autoresponder systems, | | | | products or services and highlights of the next lesson. |
| there arealso autoresponders that can send an | | | | Your course should identify a problem, provide advice |
| unlimited amount offollow-up messages. These follow | | | | inregard to solving the problem and provide the |
| up messages can be setup to automatically be sent | | | | solution withyour products or services. Keep in mind, |
| out at predetermined intervals. Inother words, you | | | | your course shouldnot be written like a sales letter. It |
| can set up your autoresponder toautomatically send | | | | must provide qualityinformation written to teach and |
| out a new message each day for as manydays as | | | | inform. |
| you would like. | | | | Setting Up Your Course |
| This powerful technology is currently being used by | | | | After you've written your course, you'll need to |
| some ofthe top online marketers to reach thousands | | | | transfer yourtext into an autoresponder. You can find |
| of potentialcustomers. As you may know, it may | | | | free follow-upautoresponders here: |
| take up to seven contactswith a potential customer | | | | Sign up for a follow-up autoresponder and follow |
| before closing a sale. By setting up anautoresponder | | | | theirinstructions in regard to setting it up. |
| and offering a free autoresponder course, youcan | | | | Once you've gotten your autoresponder set up, your |
| completely automate a portion of your marketing | | | | final stepwill be to place your course information on |
| efforts. | | | | your web site. Thiswill include a description of your |
| Creating A Course | | | | course and a mailto link toyour autoresponder. |
| The first step in creating an autoresponder course is | | | | By offering your visitors a free autoresponder |
| to decideupon a subject. Your course should focus | | | | course, you arenot only providing them with a great |
| on a subject in whichyou have a great deal of | | | | service, but you are alsoautomating a portion of your |
| knowledge and target your potentialcustomers. | | | | marketing efforts. This form offree advertising can |
| Once you have selected your subject, you'll need to | | | | increase your sales considerably. |
| make a listof topics. Each topic will represent one | | | | |