| Auto responders have been with us for some time | | | | On a side note I have subscribed to certain lists and |
| now and have had a great impact on internet | | | | discovered there was no unsubscribe facility or the |
| marketing. Email marketing relies on your marketing | | | | unsubscribe link was very far down the page. It |
| emails actually getting to the inbox of your | | | | seemed like a ploy to make sure you do not |
| subscriber. | | | | unsubscribe. Now, I have no idea if this was |
| So what really is an auto responder anyway? | | | | deliberate or not but I sure thought it was crazy to |
| It is simply an email program that automatically sends | | | | leave oneself open to spam complaints. It is quite |
| your pre-written emails at pre-determined intervals | | | | frustrating when you can't unsubscribe. My advice is |
| after a subscriber joins your list by entering their | | | | this, don't make it difficult for your subscribers to |
| name and email address into your opt in box. | | | | leave if they want to. |
| The beautiful thing about auto responders is that | | | | This type of unethical or careless marketing only |
| once you create your email message series you can | | | | leads to spam complaints from cheesed off |
| switch on autopilot and let your Auto Responder | | | | subscribers. It is not worth the risk just for the sake |
| deliver your messages for you daily, every other day | | | | of keeping people on your list. If they do not ant to |
| or at 4 day intervals or whatever intervals you | | | | be on your list then let them unsubscribe. This way |
| choose. This allows you time to do other things. | | | | you keep your list clean. |
| Now, all the time your auto responder is sending out | | | | Anyway, the service I use - Aweber renders |
| messages it is also collating email addresses of your | | | | Spamming near impossible as it uses a "Verified Opt |
| subscribers (try and beat that if you can). In other | | | | In", known more commonly as "Double Opt In". The |
| words it is building a list of your subscribers. It also | | | | Auto Responder you choose must be capable of |
| has a facility for them to automatically "unsubscribe" | | | | doing same. |
| if they wish to. In fact you must make it easy for | | | | Auto responders are a great internet marketing tool |
| your subscribers to leave your list just as easy as it | | | | if you use them well they will serve you well |
| was for them to join it. Failure to do this is in breach | | | | however falling foul of the spam laws could mean the |
| of the CAN SPAM laws. You do not want to deal | | | | death of your online business. |
| with SPAM complaints. | | | | |