Annuity Mailers - 5 Tips to Increase Annuity Leads Using Insurance and Annuity Mailers

The mail is often overlooked in annuity sales. Many3. Sell the Product
salespeople think that mail is antiquated andThe reader wants to know WHY the annuity will
ineffective. This is not true. Remember your targetwork for them. Tell them, but leave some details out.
market, 60 years and older. In this age bracket, mailSometime this is a difficult thing to do, but it will give
is much more effective than sending mass emails orthe reader a reason to contact you. If you tell the
running commercials on TV. Use this to yourmain points of the annuity but you leave out 1 thing
advantage. Here are 5 writing tips to hook the readerthat makes the puzzle not quite fit, the prospect will
and convert the prospect into a solid lead.be forced to call you. Then it is your job to sell the
1. Scare the reader!annuity.
Negative marketing is a great way to get the4. Your Photo
reader's attention. Start with a topic that may be aPut your photo somewhere on the mailer. This will
problem for your target market and then provide amake the prospect feel much more comfortable
solution to that problem. Leave the solution out untilwhen calling you. You don't want the reader to be
about 2/3 of the way through your mailer. This willintimidated by some massive insurance agency, which
keep the reader reading, which is the whole purposeis how they will feel without the personal touch of
of the mailer.your photo.
2. Keep it Short5. Conclusion
It is important that you keep the overall length ofMany readers will only read 2 things on the mailer; the
the mailer brief, but hit every main point that youtitle and the "P.S." It is very important that the P.S.
need. A good way to do this is to make a bulletedhas information that they need, as well as your own
numbered list. This list could be the benefits of thepersonal touch. This is the most important part of
annuity.the mailer.