| Bulk email marketing is a way to reach prospective | | | | have some trust and faith for you. You can remind |
| customers and to stay in communication with existing | | | | them of your services at the end of your message. |
| clients. It has become a big business over the last | | | | Personalize Your Message |
| years what is quite justified. Bulk email marketing | | | | Your email message will look more professional and |
| provides companies and organizations with a great | | | | reputable if you personalize it by addressing your |
| possibility to advertise and sell their products and | | | | subscriber by name. A personalized message makes |
| services. Sending letters to prospects and customers | | | | the impression that you value every subscriber and |
| via email is quicker and less expensive than traditional | | | | thoroughly prepared your email campaign. |
| bulk postage mail. Plus, you can easily contact people | | | | Write in the Informal and Comprehensive Manner |
| in all parts of the world and your growing email list will | | | | Don't make your message content too official and |
| be bringing you more sales. With all that, bulk email | | | | abstruse. Keep to the informal tone of writing. But |
| marketing has one main disadvantage - unsolicited | | | | don't make it too chatty either. Find the golden mean. |
| emails, often labeled as "spam". Unsolicited emails are | | | | Write like you are telling a story. Avoid direct |
| the emails that the recipient didn't request. If one | | | | commands and obstinate requests. Include advices |
| sends the messages to someone else without his | | | | and suggestions by using the phrases like "In our |
| permission, those emails are classified as spam. | | | | experience...", "We discovered...", "Our research |
| Sending spam can ruin the company's reputation as | | | | shows..." etc. |
| people usually blame this type of mail received | | | | Avoid using big attachments. They increase the size |
| without their consent. | | | | of your message and take some time to download. |
| So, to accomplish a focused, targeted, and effective | | | | You should better unload the file that you intend to |
| bulk email campaign that will bring you the results, | | | | attach to your web site and give the link to it in your |
| you should consider some points before implementing | | | | message. Those recipients who would be interested |
| it. The key to success is to follow some rules when | | | | to see the attachment will download the file onto |
| planning your campaign. | | | | their computers. If you use links within the message, |
| Email Marketing Objectives | | | | make sure they are working. Don't use too many "I" |
| Decide on what you will tell to your audience, what | | | | and "We" in your message. Don't focus much on |
| you want to achieve with your email campaign. Is it a | | | | yourself or your company regalia. Nobody is |
| newsletter for establishing a relationship with your | | | | interested in your personal information. The content |
| prospect customers, or is it a sales-oriented letter for | | | | must be relevant and meet the customer's interests. |
| your existing clients? Do you want to generate leads, | | | | Your subject line. It should be short and to the point. |
| bring more traffic to your web site, inspire the | | | | And finally, how are people supposed to unsubscribe |
| loyalty, or increase sales? | | | | from your email list? Don't forget to provide them |
| Building Your Email List | | | | with an unsubscribe link somewhere in your message. |
| Don't buy ready-made lists of email addresses from a | | | | Make it a rule to always read your email copy several |
| source that you don't know well. Don't use email | | | | times before you send it out. A nice idea is to have |
| harvester software to collect the email addresses | | | | someone else read your message with a fresh look. |
| from web sites. The best approved way to build | | | | It's better to discover and correct any possible |
| your own mailing list is to design a sing-in form on | | | | mistake and typos beforehand rather than make |
| your web page. People who visit your site and are | | | | your subscribers feel you lack precision. |
| interested in learning more about your products and | | | | Manage Bounces and Unsubscribes |
| services will leave you their email addresses. Over | | | | You should be ready to receive bounced messages. |
| time you'll build a database of subscribers who signed | | | | People change the email addresses from to time and |
| up to hear from you. If you segment your | | | | they may not notify you about it. So, you shouldn't |
| subscribers depending on their preferences, you'll | | | | expect that your email message will reach all your |
| need to design multiple email messages to send more | | | | subscribers. Remove bounced email addresses and |
| relevant information to each audience. | | | | the emails addresses of those recipients who |
| Don't Sell at Once | | | | unsubscribed from your database or mailing list. This |
| Don't start selling in the first letter. In your first emails | | | | will help you maintain a database of those customers |
| you should talk about the customers' problems and | | | | and prospects only who really want to hear from |
| provide some useful information about your business. | | | | you. |
| If you sell software, inform people about the latest | | | | So, it turns out that the route to effective email |
| releases, and include software reviews that you have | | | | marketing is not so easy and simple. You should |
| read. Always keep the content of your emails in line | | | | spend some efforts and time to achieve a success |
| with what people signed up for. Be careful at | | | | with your bulk email campaign. But it's worth it, isn't |
| declaring that you are the solution for them until they | | | | it? |