| Lets begin with the basics. | | | | and will want to learn more on it. Hence, it is |
| What are Opt-in email campaigns and how are they | | | | important that you too select your email content |
| different from spams? | | | | very carefully, ensuring that you are providing |
| Opt-in emails are permission based email campaigns. | | | | something new to your email receiver every time. |
| Meaning, the user has willingly subscribed or allowed | | | | Keeping the interest alive is the whole purpose of |
| to send emails to his/her account. In return the | | | | email campaign. It is only when you will be sending |
| senders confirm not to misuse their email ids or to | | | | something new to your receivers that they will stick |
| share it with any other website. The opy-in email | | | | to your campaign and will visit your website to learn |
| options, also provide an unsubscribe facility, whereby, | | | | more on it. |
| the receiver is free to stop receiving mails in his | | | | While deciding on the content of your email |
| account if he so desires. | | | | campaigns. Make sure that you pay importance to |
| The opt in email marketing is not spam. Spam is | | | | the subject of the email, so that the reader is able to |
| generally termed as unwanted emails to your email | | | | catch the crux from the subject itself. The body of |
| account which cannot be stopped. Spam senders | | | | the mail should have a personal touch, so that the |
| send emails, to ids they have collected from some | | | | user feels connected to you. |
| other database without permission. They generally | | | | Get creative with your email campaign. |
| fire emails at random and in great numbers everyday. | | | | Gone are those days, when emails were only written |
| Many email providers have now begun adding a | | | | in textual format. These days more creative and |
| report against spam option to their account | | | | visual emails are being used, which will help to grasp |
| subscribers in order to prevent choking of inboxes. | | | | the attention of the readers. Use of stylish fonts, |
| The content is very important in email campaigns. | | | | colours, hyperlinks, images, forms, etc has become a |
| When a user subscribes to your email campaign, it | | | | common practice in email campaigns. This makes your |
| means that he/she is interested in what you provide | | | | email interesting resulting in better response. |