| How many emails arrive in your in-box each day? Of | | | | Think about it, 'Have you heard the latest on 'this |
| these how many catch your eye enough to get you | | | | topic'? Our feelings on this are....' is far more engaging |
| reading them? It can be tricky making your emails | | | | than 'Here is some new on 'this topic'' |
| look interesting enough to get recipients reading | | | | Don't try copying the corporate big boys. |
| them. | | | | It can be easy to fall into the trap of sounding like |
| Adding your personality to your emails can help you | | | | the bigger corporate companies. What you don't |
| stand out from other emails and get recipients | | | | want to do is create emails that sound generic and |
| engaging in your email. | | | | just sent out to everyone. A good tip is to think |
| Below we have some tips that will help to get your | | | | about the content and to come across as if you are |
| subscribers interacting with your emails. | | | | talking to an individual customer. This will help make |
| Those all important opening lines. | | | | your readers feel more valued. |
| Your opening lines and statement need to engage | | | | Connecting with your customers in this way means |
| your audience; this will ensure that they will continue | | | | they are more likely to open and read the emails you |
| to read the rest of your email. It's important to think | | | | send out. The more your emails sound like someone |
| about what tone you wish to implement into your | | | | has written them as opposed to a generic mail you |
| mail and what your subscribers are expecting from | | | | may receive from the big corporate companies. |
| you. Should it be formal or should it be friendly? This | | | | Instead of 'Here's a good link' try something more |
| is a very important element and can dictate whether | | | | engaging, 'We found this enjoyable article today and |
| or not you engage your readers. | | | | thought you may find it interesting too'. |
| 'Welcome to your monthly newsletter bringing you all | | | | If you want to give your emails even more personal |
| the information you need to know about...' is far | | | | feel, why not send them from an individual as |
| better than something like 'Read information on...' | | | | opposed to a company? This can be especially |
| Now you have your readers attention you need to | | | | effective if there is an account manager who is |
| make sure you keep it but maintaining the same flow | | | | looking after the customers on your mailing list. |
| through the rest of your mail. This is something that | | | | Conclusion |
| will help with the consistency of your emails. | | | | There are a number of reasons as to why your |
| Do you have an opinion? | | | | readers will or won't read the emails you send them. |
| Having an opinion helps to show the personality of | | | | By making them feel as if what you are sending |
| both you and the company. Don't be afraid to share | | | | them is of value, interesting and targeted at them |
| your opinions or thoughts within your email. Doing this | | | | you will have them looking forward to future emails |
| helps make you stand out from the crowd and not | | | | from you. |
| just another face less company. | | | | |