| u want star affiliates in your market to join your | | | | their first name, their website URL and any other |
| affiliate and promote your products, you really have | | | | personal details you can include. |
| to go out and find them. You can certainly promote | | | | This method will get you the most partners for the |
| your affiliate program on your own website and to | | | | least amount of time and effort. Of course, if there |
| get people to sign up, but the best results come | | | | are some websites that you REALLY want to say |
| when you go out and find your own joint venture | | | | yes, you will need a more personal touch. Realize that |
| partners…and it sounds like you already | | | | in competitive markets, these webmasters probably |
| understand that. | | | | receive many joint venture requests and yours might |
| You can find potential partners by finding websites | | | | be sent to the trash, along with the rest. |
| that: | | | | If you want to be taken seriously: |
| - Have good website traffic | | | | - Offer to send them your product for free so they |
| - Have decent sized email lists | | | | can review it – or just mail it to them right |
| - Target your buying audience | | | | away without any expectations. Even if they |
| How do you find these people? | | | | can’t promote your product now, if you treat |
| - Go to your favorite search engine and see which | | | | them cordially, they might just promote your product |
| sites come up near the top for your target | | | | down the line. |
| keywords. | | | | - Show them that you know something about their |
| - Check their ESTIMATED traffic ranking at – | | | | business and comment specifically on some of the |
| this site very roughly estimates how popular a site is | | | | projects they are working on or some of their |
| based on traffic and page views. The lower the | | | | products that you have purchased |
| ranking number, the busier the site. This is not a | | | | - Do something for them first. List them as a |
| foolproof method, but can be used as a guideline to | | | | recommended resource on your website, etc., and |
| compare websites in similar markets. | | | | tell them about it. |
| - See which sites link to your competition. Go to | | | | - Pick up the phone and develop a relationship. |
| Google or Yahoo and type in the following: Just | | | | Perhaps you can offer to promote his or her product |
| substitute "yourcompetitorsdomain.com" with your | | | | first, instead of asking for a favor right away. |
| competitor’s actual domain name. The results | | | | Don’t be in a rush to get them to promote |
| that show up will be sites that link to your | | | | your product or you may just burn your bridges |
| competitor. You will potentially find some good sites | | | | completely. |
| to partner with here. | | | | - Show them proven results of other affiliates or |
| - Check DMOZ.org and the Yahoo Directory for | | | | illustrate how well your website converts visitors to |
| websites in an appropriate category for your market. | | | | sales. |
| How do you approach these people? | | | | Overall, realize that you're probably going to get a lot |
| The common method of many website owners is to | | | | of "Nos" before you get to the "Yesses". Don't take |
| send a mass email to entice the webmaster with the | | | | it personally because people are busy and they can't |
| lure of commission. Of course, you should make | | | | promote every product that comes their way. Just |
| every effort to get a first name to personalize the | | | | be open to developing relationships as that is the |
| email and use your Autoresponder to automatically | | | | best long-term strategy in finding great JV partners. |
| add their name into your email. Include information like | | | | |