| More and more people are asking about inserting | | | | shot of your video, and hyperlink it to the actual |
| video directly into their email campaigns. It seems | | | | hosted version (see example to the right). By doing |
| that the popularity of sites such as YouTube is | | | | so, recipients understand that there is an actual |
| sparking the interest of marketers who want to | | | | video, and on your hosted page you can also gather |
| know how to effectively use the medium and add | | | | the Web analytics information to track which group |
| that extra visual stimulation into their email marketing. | | | | of people actually took the time to watch the whole |
| Visual stimulation is always a plus in any marketing | | | | video, and who just navigated away. |
| program, but doing it upfront is the more challenging | | | | Be mindful however, that this screenshot will act as |
| piece. In many cases, I've heard marketers say that | | | | any other image would in an email, and make sure to |
| having a video in their email campaign is beneficial | | | | always have descriptive alt tags that explain a video |
| because the visual stimulation keeps people | | | | is available, in case your user doesn't download |
| interested and moving forward to the Web site. | | | | images. |
| Unfortunately, in many cases placing video in an email | | | | Don't be afraid to test this method. And if you find |
| can have your message filtered out of the inbox. | | | | that a simple call to action works better than a |
| You have to consider that email clients are always | | | | screenshot, then follow your recipients' lead and stick |
| working to ensure only relevant and legitimate | | | | with the CTA. Besides, you can always revisit the |
| information is being passed on through an email, and | | | | use of video and test it again at a later point in time. |
| with a video there is no way to analyze the type of | | | | For more email marketing video tips, read Jeanne |
| content that is being streamed. | | | | Jennings' article on ClickZ: Four Tips for Including |
| Yet if video mailing is important to you, there is an | | | | Video in E-mail. |
| alternative to consider. You can opt to take a screen | | | | |