| Here's a question for you. What did you use to send | | | | many people on your list by name then you may |
| email before there was a program called Microsoft | | | | have outgrown Microsoft Outlook. |
| Outlook? I for one used a program called Eudora for | | | | 7. Segmentation |
| windows. Not that many people know about Eudora | | | | If you have no way of determining who on you list |
| but it was once the best email clients there was on | | | | fits the target market in which you are focusing your |
| the market way back in 1996. Fast forward ten | | | | email messages then you may have outgrown |
| years later and most of us are using the latest | | | | Microsoft Outlook. |
| version of Microsoft Outlook. Outlook has been very | | | | So you may be asking if I have answer at least 3 |
| good to me over the years and it will continue to be | | | | out of 7 questions with a "Yes" then what am I to |
| the main source on which I send and receive email on | | | | do? Well 3 out 7 means your company should be in |
| a daily basis. | | | | the market for a third party broadcast email service |
| Microsoft Outlook has many strengths as an email | | | | or software. |
| client, calendar and task manager but it will not do | | | | There are several broadcast email service and |
| some things that are almost required to be | | | | software answers. Two of the best hosted services |
| successful in email marketing. Microsoft Outlook falls | | | | are from Roving Software Incorporated and |
| short in sending out bulk or broadcast emails to ones | | | | Broadwick Corporation. Roving Software puts out |
| client email list. If you are still using Microsoft Outlook | | | | one of the most popular hosted services, Constant |
| to send email to your many distribution lists then you | | | | Contact and Broadwick counters with Intellicontact. |
| have an idea of this limitation. Here are the seven | | | | Both are very similar in features and price. These |
| questions that you need to ask yourself to know | | | | two broadcast email services are ideal for the micro |
| that your business has outgrown Microsoft Outlook. | | | | to small businesses who can't afford to outsource |
| 1. Distribution Lists Management | | | | entirely but do want some of the responsibility of |
| If you are having trouble keeping your distribution list | | | | the sending of the email off their hands. |
| organized and you don't have a clue who is on or off | | | | One of the most noted software solutions to |
| them? You may have outgrown Microsoft Outlook. | | | | broadcast email is a company by the name of Arial |
| 2. Duplicate emails | | | | Software. Their flagship software Campaign |
| If you send out emails and are not sure if you sent | | | | Enterprise gives professionals one of the most |
| the same email out more than one time to the same | | | | advanced permission email marketing programs in the |
| person? You may have outgrown Microsoft Outlook. | | | | industry. |
| 3.Using BCC over CC | | | | Last but not least there is one more alternative and |
| If you are confused or not sure when to use BCC | | | | that is a Microsoft Outlook Add-on. This is a |
| (Blind Carbon Copy) over CC (Carbon Copy) then | | | | software program that installs and attaches itself |
| you may have outgrown Microsoft Outlook. | | | | right on the Outlook menu bar. Summit 5 software |
| 4. Follow up | | | | has a great add-on called SwiftPage email. |
| If you do have someone who signs up to be on your | | | | No matter which one you choose, all will be able to |
| mailing list and you don't have a way to automatically | | | | satisfy your needs when it comes to outgrowing |
| get back to them based on the date or how long he | | | | Microsoft Outlook. Take time to test drive each |
| or she subscribed then you may have outgrown | | | | alternative and see which one works better for your |
| Microsoft Outlook. | | | | type of business. But who knows, once you try one |
| 5. Email Campaign Reporting | | | | of these alternatives you may find out that your |
| If you have no idea if the people you send email too | | | | growth spurt just has not happened quite yet. In |
| even receive or even opened the email message | | | | that case just stay with what you know until it does |
| then you may have outgrown Microsoft Outlook. | | | | happen and believe me it will. |
| 6. Personalization | | | | May you all continue to take your businesses 2 the |
| If you are unable to personalize your broadcast | | | | next level of success. |
| emails and can't send the same email message to the | | | | |