| Build your affiliate empire from the ground up so you | | | | and easily accessible. Don't have logins if you can help |
| have a powerful base on which to practice these | | | | it and reduce the need for downloads except for |
| email marketing tips. | | | | large free reports. You want someone who gets |
| There are few marketing methods out there that | | | | your message as a forward to have instant access |
| have the kind of long term support and strategic | | | | to all of your content and tools. |
| importance that email marketing does. It's simple but | | | | 4. Bringing Back the Inactive Subscribers |
| it's effective, and if you make money on the | | | | Most email marketing campaigns have a solid |
| Internet, you'd better be leveraging email lists for | | | | percentage of subscribers who don't get around to |
| your marketing. | | | | unsubscribing but also don't open the emails you send. |
| Here are six of my favorite email marketing | | | | You need to re-engage those readers and convince |
| strategies for the next year - the things that the big | | | | them to start opening and reading again. |
| affiliate marketers are using to generate greater | | | | Easy ways to do this include offering freebies at |
| responses, more leads, and better return on | | | | random intervals that require them to download from |
| investment. | | | | a link. You can create urgency in the subject lines as |
| 1. Email and Social Media | | | | well, or send those inactive users less messages to |
| Social media is the standard bearer for innovative | | | | reduce email fatigue. |
| marketing these days. With email marketing going as | | | | 5. Scarcity and Bonuses |
| strong as ever, it makes sense to combine the two | | | | One of my favourite tips is to introduce a special |
| to take advantage of the leverage between them. | | | | offer with scarcity into my emails that will drive sales. |
| You can post links in your email newsletters to your | | | | For example, if I ran a special 5 day promotion in |
| social networking pages, offering simple calls to action | | | | which I offer extra, exclusive bonuses that |
| to follow you there. You can relate to specific things | | | | subscribers would only receive if they purchase |
| you've posted on Facebook or Twitter in your email | | | | through my link, I create a direct reason to use my |
| messages. | | | | links. |
| 2. Engage Those Subscribers | | | | Every day, I post a subject line that says something |
| Don't just aim for people to get your messages. Aim | | | | like "X Hours Left to Claim your HUGE Bonus Special!" |
| to optimize the open rates, the click rates, and the | | | | Readers are motivated by scarcity and everyone |
| forwarding of that message. In fact, some ISPs are | | | | loves freebies. This is even better if you own the |
| already talking about reducing delivery rates from | | | | product and can discount it for your special offer. |
| addresses that don't generate messages that engage | | | | 6. Driving Action Daily |
| users. | | | | Every message you write needs to drive action - not |
| In short, if someone doesn't open your messages | | | | just the ones that try to sell something. If you write |
| enough times, you may lose that subscriber in the | | | | a 500 word message full of tips, end it with a |
| ether of delivery failure. This means having high | | | | Twitter link or a forward link, or a "read more on my |
| impact subject lines, engaging calls to action, and | | | | blog" link. Always transition that message into some |
| highly useful information in the body. Back it up with | | | | form of drivable action. |
| Twitter and Facebook links and constant | | | | Every email message you send out should be seen |
| engagement. | | | | as the opportunity of a life time to reach dozens or |
| 3. Going Viral | | | | even hundreds of primed prospects that are |
| Emails are the original viral content - with forwarding | | | | interested in your niche and your products. |
| being a standard practice since the early 1990s. | | | | If you take advantage of every piece of technology |
| However, today, you can take it to new levels with | | | | at your fingertips, load up your email lists with |
| some specific actions. Always have a "Forward to a | | | | valuable, free information, and engage your readers in |
| Friend" link, but make sure to customize it to the | | | | a way they're not used to on the Internet, you'll |
| audience. | | | | almost immediately start reaping the rewards for all |
| Additionally, make the content in your messages free | | | | your hard work. |