| When it comes to writing emails and sending them | | | | them immediately (the moment they click on the |
| out to your list subscribers, the first thing that they | | | | inbox to check for new messages). However, you do |
| will see in their inbox is the email subject line. From | | | | not want to use this tactic all the time as your |
| there your subscribers will then decide whether or | | | | subscribers will notice that this is your writing style |
| not to click on it to read what you have for them. | | | | and will become "immuned" to it eventually (Resulting |
| Many a times, if your email subject line is not | | | | in this tactic losing its desired effect). |
| eye-catching enough to attract their attention, | | | | 3. Freebies! |
| chances are it will end up in the thrash folder before | | | | People love freebies. Well, who doesn't? Beginning |
| it even gets opened, as nowadays, people are | | | | your subject line with words such as "FREE", "GIFT", |
| getting way too many emails in their inbox and it is | | | | "BONUS", "SPECIALLY FOR YOU" will also grab your |
| almost impossible to open and read every single one | | | | recipients' attention and, similar to using powerful |
| of them. So, people only read emails that they think | | | | words in capital letters, these words will also get |
| are of interest to them (from the subject headline). | | | | them to click on your email headline immediately to |
| As such, I would say that the most important | | | | check out what's in store for them. |
| aspect, as far as composing emails is concerned, is | | | | However, you would want to make sure that the |
| the writing of email subject lines - They have to be | | | | freebie that you are offering is something that will |
| compelling enough for your subscribers to want to | | | | benefit your readers for this tip to be effective. |
| click on to them to read your message in full. | | | | 4. Ask A Burning Question |
| Otherwise, your email marketing efforts are in vain. | | | | By asking a burning question in your email headline. |
| What I'm going to share with you in this post today | | | | You can start off your email headline with the |
| are 5 tips on how you can write compelling email | | | | following: |
| subject lines that will definitely help to increase your | | | | Are You Suffering From [Question Here]? |
| email's open rate (meaning the rate at which your | | | | Are You A Victim Of [Question Here]? |
| email is being opened by your subscriber). | | | | Would You Like To [Solution To A Burning Problem |
| 1. Personalization | | | | Here]? |
| Most of your subscribers are likely to be working | | | | Want To [Solution To A Burning Problem Here]? |
| people. After a long day of work, they would | | | | Questions like the above gets your readers involved... |
| definitely not want to see another formal email. Thus, | | | | And chances are high that they will want to click on |
| you should write to them the same way you are | | | | your email to find out more. |
| writing to your friends. | | | | 5. Swipe Headlines |
| One thing you can do is to start off by addressing | | | | Out of all 5 tips that I would like to share in this post, |
| them by their first name in the subject line. For | | | | this is the most powerful tip in my personal opinion. |
| example, if the subscriber's name is John, you can | | | | What you can do here is to become a subscriber of |
| write your subject headlines like the following: | | | | other marketers' email list. For example, if you are in |
| Hey John, [the rest of the headline here]... | | | | the fly fishing niche, you will want to sign up for email |
| John, [the rest of the headline here]... | | | | lists relating to that niche. |
| 2. Powerful Words In Capital Letters | | | | Notice how other marketers craft their email |
| If you do not want to start off by addressing your | | | | messages, especially the headline. And for those that |
| email recipient by his/her name, you can grab their | | | | manage to grab your attention, you will want to jot |
| attention using powerful words in capital letters. | | | | them down and make use of them in the future |
| Examples are "STOP!", "WAIT!", "READ NOW!", | | | | when you are crafting your email headline. |
| "OPEN NOW!", "IMPORTANT!", "SHOCKING | | | | However, you will want to consider making some |
| DISCOVERY!". | | | | slight changes to these headlines before using them |
| People tend to notice these words and will act on | | | | (so as to allow you to steer clear of any trouble). |